The Hired Hand

Freelance copywriting, email marketing & public relations

Burlington, ארה"ב

פרילנסר

1 פרויקט

צור קשר

אודותינו

I began my career as an editor at The Orlando Sentinel and still get an adrenaline rush from deadline pressure. I "defected" to advertising, working for Orlando's Robinson, Yesawich & Pepperdine – a U.S. leader in hotel/resort advertising and named by Adweek as Florida’s largest agency. A Florida native, I ended up at a suburban Philly agency, where I wrote copy for Nabisco, M&M/Mars, Johnson & Johnson and more. Philly is also where I finally learned what scrapple is and what an ice scraper is for — just in time for the blizzard of ’96.

While I will never acquire a taste for scrapple, and still call a hoagie a sub, I do enjoy a good cheesesteak every now and then… widout.

When I'm not teaching dance, you can find me at my laptop, cranking out on-target copy for clients like you.

שפות

אנגלית

שליטה קרובה לשפת אם

תחומי התמחות

שיווק ומכירות

177 ₪ לשעה

שיווק במייל

I have worked in both the creative and development sides of email marketing, with copywriting as my specialty.

יחסי ציבור

I have a journalism degree, newspaper experience and hold two professional accreditations in PR.

כתיבה ועריכה

266 ₪ לשעה

עריכה לשונית, הגהה

I was an editor for daily and weekly newspapers, academic journals and a publishing house.

כתיבת בקשות לתרומות, מענקים ומלגות

I have written fundraising campaigns on both a professional and volunteer basis.

כתיבה שיווקית

I have more than 20 years of experience in marketing writing.

כתיבה, עריכה, הרצאות, נאומים

כתיבת תוכן לאתרי אינטרנט

I have written content for website launches and redesigns, as well as SEO copy for existing sites.

כתיבת בלוגים

I have written blogs on many topics, including digital marketing, tourism marketing, higher education marketing, email marketing and more.

קופירייטינג

I have more than 20 years of experience in copywriting for all types of audiences in all channels.

כתיבת מאמרים

I have written articles for magazines, newspapers and online.

סופר צללים

I have ghostwritten articles as well as blogs that have appeared in Huffington Post.

כתיבת פוסטים בפייסבוק וטוויטר

I have written social media posts for Facebook, Twitter, LinkedIn and Instagram for clients.

נסיון תעסוקתי

יולי 2014 - מרץ 2017

Senior copywriter

Annodyne, Inc. , Blue Bell, PA

My roles in managing the overall copywriting efforts for the agency’s clients included:
• Writing, editing, posting and proofing content/copy; supervising freelance writers
• Communicating with internal team leads and external resources to coordinate concept, copy, interface, graphic
design and navigational structure of projects
• Working with the team to develop digital media experiences that exceed client goals
• Actively seeking out and helping define new creative possibilities for client engagements
• Developing compelling creative within interactive communications ranging from websites to online media
• Serving as team lead in communicating and presenting copy to internal teams and clients

יולי 2012 - יוני 2014

Digital Account Manager

Harte-Hanks , Trevose, PA

I managed the email campaigns for a division of L'Oreal, the world's largest beauty conglomerate.
• Developed QA process and coordinated production of email campaigns and deployed them using ExactTarget
• Consulted and assisted client and internal account teams with knowledge of platform capabilities and benefits to desired marketing programs
• Understood the client brand and strategic direction (overall, online, email, mobile, etc.) to accurately integrate into tactical deliverables
• Applied email best practices to help guide client plus creative and production resources

מרץ 1998 - יולי 2012

Senior copywriter

Lenox Corp. , Bristol, PA

• Wrote and managed Lenox.com email campaigns, encouraging subject line/creative testing and list
segmentation; click-throughs, conversion rates and AOV steadily increased each year; facilitated email
certification process
• Was responsible for all SEO content on Lenox.com, plus banner ads and consulted on social media
• Wrote and managed the Lenox blog to engage the customer and boost SEO with content and back-links
• Created copy style sheet to ensure consistency across web and print
• Hired and supervised freelance copywriters and web designers
• Reached out to bloggers for product reviews and giveaways; one item I promoted at holiday time sold out as a
result
• Lenox.com was named among the Interactive 500 and received numerous awards: Bizrate.com excellence, Silver
Multichannel Merchant web channel, Standard of Excellence Web, Golden Web and a VeriSign Consumer Safe
Award.

אפריל 1997 - מרץ 1998

Project Manager/Copywriter

Educational Testing Service , Princeton, NJ

• Wrote brochures, newsletters, consumer and professional materials, plus Internet, advertising and direct-mail
copy for the Marketing Services division
• Produced an interactive CD-ROM introducing computer-based testing to test takers

אוגוסט 1995 - אפריל 1997

Copywriter

Thomas J. Paul, Inc. , Rydal, PA

• Wrote advertising and packaging copy, sell sheets, Internet content, marketing point-of-purchase displays, news releases, scripts
• Generated product names and brand identity concepts
• Clients included M&M/Mars, Nabisco, and pharmaceutical companies Johnson & Johnson and Warner-Lambert
• Developed theme for major client presentation, and the agency won the contract

קורסים, הסמכות, לימודי תעודה

Accredited Public Relations Professional

Public Relations Society of America

Accredited Business Communicator

International Association of Business Communicators

תארים אקדמיים

Bachelor of science/journalism

University of Florida

I held various editing positions at The Independent Florida Alligator student newspaper.

פעילות התנדבותית

היום

Publicity chair

Hadassah Greater Philadelphia , Philadelphia, PA

I am an admin for the group's Facebook page and handle public relations.

קישורים

thehiredhandink.com

The Hired Hand - Freelance copywriting, editing, public relations

Resume and writing experience of Darcy Silvers, freelance writer

12 תחומי התמחות

177 ₪ לשעה

שיווק ומכירות

שיווק במייל יחסי ציבור

266 ₪ ל- 250 מילים

כתיבה ועריכה

עריכה לשונית, הגהה כתיבת בקשות לתרומות, מענקים ומלגות כתיבה שיווקית כתיבה, עריכה, הרצאות, נאומים כתיבת תוכן לאתרי אינטרנט כתיבת בלוגים קופירייטינג כתיבת מאמרים סופר צללים כתיבת פוסטים בפייסבוק וטוויטר

1 חוות דעת

הכנסות מהפרויקט: 10625 ₪

איכות עבודה

מקצועיות

ידע ומומחיות

מהירות תגובה

דבקות במחיר

עמידה בלוח-זמנים

Darcy is an outstanding creative resource. She builds on an excellent foundation in journalism and traditional copywriting to craft compelling, digital friendly copy that drives sales on our websites, partner websites and secures strong SEO results.

27 אפריל 2017

ShopWorldKitchen.com Product descriptions