Tamar Weiss

Tamar Weiss

B2B Content Marketing

Tel Aviv District, Israel
Freelancer
5 Reviews
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ABOUT

I'm a B2B inbound marketer with over 7 years of experience in content strategy and copywriting. My experience includes content marketing in a range of industries, including data and data analysis, marketing technology, manufacturing, fintech and IoT.

LANGUAGES

English
Native or bilingual proficiency
Hebrew
Professional working proficiency

Blog Posts

Open Entry 139033 in Blog Posts by Tamar Weiss
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Ebooks

Open Entry 131101 in Ebooks by Tamar Weiss
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Case Studies

Open Entry 131133 in Case Studies by Tamar Weiss
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SKILL DETAILS

Writing & Editing

Marketing Writing
I like to describe myself as a content marketer as I believe all content assets should drive the customer to a specific action, whether it's a click, conversion, or request for a demo.
Web Content Writing
I have experience writing product and homepages for big data and marketing technology. Web writing is particularly challenging because you need to be concise in your messaging.
Blogging
My blogging experience is mostly long-form content, meaning between 800 and 1500 words. This type of content both covers a subject more in depth and is better recognized as quality content by Google in SEO terms.
Copywriting
My copywriting experience includes working in the field of big data, IoT, manufacturing, and marketing technology. Copywriting assets include ebooks, web copy, blogs, landing pages, emails, and social media posts.
Article Writing
I have experience both finding the influential people and publications for different markets as well as pitching these publications. It is often effective to take blog articles or ebooks and repurpose them for outside publication.

EMPLOYMENT HISTORY

June 2015 - Today

Independent

B2B content marketing , Ramat Gan, Israel
  • B2B Content Marketer with 8+ years of experience in the marketing technology, data and analytics, digital payments, cybersecurity, and manufacturing industries.
  • I specialize in creating high-quality content at all stages of the customer funnel. Whether it’s a landing page, ebook, blog posts, website product pages, or social media posts, my goal is to attract your target audience with the right story and message.
  • I focus on developing digital content for mid-large sized Saas companies, B2B / B2B2C.
June 2014 - May 2015

Content creator and storyteller

Optimove , Tel Aviv, Israel
  • • Storytelling, breathing life into a dry concept.
  • • Developed annual content plan for the company blog/ outside publications.
  • • Developed downloadable lead generation content.
  • • Excellent relations with data scientists, CSM's, and salespeople.
  • • Planning/brainstorming graphics with designer.
  • • Keyword analysis and working with SEO company to increase keyword rankings.
August 2013 - March 2014

Content marketing specialist

Insighters (sold to Marketo 2013) , Petach Tikvah, Israel
  • • Part of team creating strategic content as part of the lead generation pipeline, including: emails, eBooks, landing pages, blog posts and social media posts.
  • • Significant contribution to demand generation strategy via influencer relations, guest posts, article marketing and creating relationships with influencers.
June 2011 - March 2013

Marketing writer/Online content manager

Kornit Digital (NASDAQ: KRNT) , Rosh Haayin, Israel
  • • Management of online content creation and distribution contributing to a traffic increase of 50%.
  • • Content creation included landing pages, website content and product brochures, press releases, as well as constant communication with distributors and sales team to keep website content current.
  • • Management of email marketing campaigns across international offices. Significant database increase.
  • • Management of social media accounts.
  • • Coordinating and evaluating SEO and PPC with outsourcing company for maximum results.
  • • Tracking and analysis of online campaigns and corresponding website traffic. Presenting analysis of results for management’s annual review.
  • • Writing and editing of brochures and meeting with product managers to ensure correct technical specifications. Coordination of the translations of brochures, newsletters and website material into different languages.

COURSES & CERTIFICATIONS

January 2018

Hubspot Inbound Certification

Hubspot
  • Hubspot's inbound certification qualifies graduates to be fully capable and skilled in the methodology of inbound marketing. The certification is valid from January 2018 until March 2020.
  • See the certification here:
  • https://hubspot-academy.s3.amazonaws.com/prod/certification/certificate-pdfs/CA65AD37A702413EAF2B2134C9F48E4C

EDUCATION

September 1998 - June 2002

B.A Government and Politics

University of Maryland, College Park

VOLUNTEER WORK

May 2009 - Today

מתנדבת

אקים ירושלים , ירושלים
  • משתתפת בטרק שנתי של אקים שמגייס כסף לארגון
Publish an Article

published by Tamar Weiss

Consumer marketers are well aware of the role emotions play in their marketing. But what about B2B marketers? They need to understand that the role of emotions in their marketing is strikingly similar.
An B2B organization's content shouldn't just talk about their products. But at the same time, your content must be oriented towards inspiring customers to purchase your product. How can you build a B2B content marketing strategy that drives revenue but doesn't just ta ...
A step-by-step guide for developing a content strategy, based on an example from one of Oz's customers.
I interviewed leading marketing professionals in Israel to learn about their viewpoints working for startups vs. larger organizations.

5 SKILLS

Writing & Editing

Marketing WritingWeb Content WritingBloggingCopywritingArticle Writing

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טטיאנה שווץ
מעיין מליח - שירותי תוכן וקופירייטינג
תוכן איכותי, זריז ומקצועי
אבישי עברי
תוכן לדיגיטל

5 Reviews

Rating: 5.
8460 ILS
Quality of Work
Professionalism
Expertise
Responsiveness
Cost Adherence
Schedule Adherence
Tamar excels at quickly creating a lot of content, which in our case included high-quality blog posts, emails, web copy and social media posts. She has a knack for developing compelling content that drives customers to action. I would definitely use Tamar's services again
13 Mar. 2019
user default logo Voconet Content Marketing Campaigns
Rating: 5.
10000 ILS
Quality of Work
Professionalism
Expertise
Responsiveness
Cost Adherence
Schedule Adherence
I Originally hired Tamar to work on some of our client projects, but after seeing the top quality content she produced, I started recommending her to other digital agencies and colleagues as well. She is well organized, communicates effectively, and is extremely pleasant to work with.
8 Jan. 2018
user default logo Mediabrainers HostAdvice
Rating: 5.
4000 ILS
Quality of Work
Professionalism
Expertise
Responsiveness
Cost Adherence
Schedule Adherence
העבודה מול תמר היתה חוויה מצוינת. תמר מקצועית,עניינית, אדיבה ומגיבה מהר לכל בקשה וצורך. היא אדם שאפשר לסמוך עליו - היא עומדת בהתחייבויות שלה, עומדת בזמנים, ומתנהלת באופן הוגן והגון. מבחינה מקצועית תמר היא כותבת מקצועית ומצוינת, גם במקרים בהם היא נדרשת לחקור וללמוד נושא שאיננו טבעי - כמו במקרה בו עבדנו יחד. היא למדה, בדקה, חקרה, יצרה קשר עם מומחים והפכה מאוד מהר לבעלת אוטוריטה בתחום בעצמה. המוצר המוגמר - כתבה מורכבת, ארוכה ומהימנה בנושא מאוד ספציפי - היה איכותי ביותר. אני ממליץ בחום לעבוד עם תמר.
1 Jan. 2018
user default logo HostAdvice HostAdvice blog
Reply by Tamar Weiss
Rated the client:
I enjoy working with Ariel. He is a great manager, very organized and specific with what he wants. He is a good communicator and easy to reach for clarification and finalizing of projects.
Rating: 5.
15000 ILS
Quality of Work
Professionalism
Expertise
Responsiveness
Cost Adherence
Schedule Adherence
Tamara is a professional, passionate and skilled employee with outstanding dedication.
Tamara's responsiveness and high standards have helped the company achieve its milestones in a very short period which it beyond normal expectations
30 May. 2017
user default logo Paygilant Marketing
Reply by Tamar Weiss
Rated the client:
I enjoyed working with Paygilant as a client. They are top professionals in their field, and I believe their product is unique in the space. Ziv is a true professional and his passion and dedication is contagious. I was able to work with him and use his expertise to pinpoint the messaging of Paygilant and set it apart in the payment space. I wish Paygilant much continued success as they continue to grow.
Rating: 4.3.
50000 ILS
Quality of Work
Professionalism
Expertise
Responsiveness
Cost Adherence
Schedule Adherence
מאד נהנתי לעבוד עם תמר. תמר מצטיינת בלקחת נושא, לפעמים ברמת השורה, ולפתח ממנו תוכן איכותי שמביא צפיות ולידים. הכתיבה של תמר מבוססת על מחקר מקיף, הבנה של התחום, ויכולת הבעה נהדרת.
ממליצה על תמר בחום.
שירלי
25 May. 2017
user default logo Cooladata Content writing
Reply by Tamar Weiss
Rated the client:
Shirley is an excellent manager, very organized and detailed about what she needs. It was very easy to plan exactly what content assets Cooladata needed and adhere to that plan. It was definitely challenging defining the dynamic messaging as the company grew, but we had a lot of opportunity to add it to the many assets as we worked together. I would definitely look forward to working with Shirley again.

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