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This piece, published in VentureBeat, highlighted Optimove’s industry knowledge of their customer behavior and helped to build their brand. I particularly enjoyed gathering the data from the Optimove lab at the time.
You can read the piece here: https://venturebeat.com/2015/07/14/why-real-money-game-developers-need-to-understand-their-3-types-of-players/
You can read the piece here: https://venturebeat.com/2015/07/14/why-real-money-game-developers-need-to-understand-their-3-types-of-players/
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