ג'ייק שור

מבחן התוצאה

קרית אונו, Israel

Freelancer

Contact

ABOUT

Portfolio (Only really noteworthy stuff. I have done lots more.)
Property.works (2017)
Achievement: British Real-Estate site. I tripled AdWords traffic in 6 months after site was fully optimized for a year by a respected expert.
Difficulties: No clear "fats" to cut away, Very non-cooperative client.
Lotteratlas.com (2014-2015)
Achievement: Only white-hat site promoting remote purchase of US lottery tickets allowed to run on AdWords globally for years. I fully designed site and managed advertising.
Difficulties: Strict policy and seasonal PPC.
Payoneer.com (2012)
Achievement: Leader in cross border payments. I successfully designed mini site concept and launch of Payoneer.com B2C business on Google AdWords after previous attempts failed. Payoneer is a now a one billion dollar company.
Difficulties: New product with uncharted audiences and a history of failure.
Consumer-Rankings.com (2009)
Achievement: I invented the first successful PPC site comparison to be allowed to run on Google AdWords. The entire industry that exists today was started by people on my team.
Difficulties: Google policy, new concept and strategy.
AdBooster Bid Optimization for Google AdWords. (2007)
Achievement:
I stabilized the system using Control Theory and Newton's Method and a deep understanding how bidding works.
Difficulties: Reverse engineering of bid Algorithm, handling extreme cases.

LANGUAGES

English

Native or bilingual proficiency

Hebrew

Full professional proficiency

SKILL DETAILS

Sales & Marketing

179 ILS / hr

Internet Marketing

Lead Generation

Market Research

Business Development

Business Consulting

PPC & AdWords Campaign Management

Since 2003 he has been planning, founding and leading campaigns to win Google AdWords.
(Including Conversion tracking, Tag Manager, and Google Analytics)
The most prominent areas in which I have experienced:
Moving to the American market
Dating for the American market
Computer services for the Israeli market
Payoneer.com - a global campaign
Real estate for the British market
Business call packages for the British market
Vitamins for the British market
Antivirus - Global Campaign
Scarty software for DB servers

Search Engine Marketing - SEM

מאז 2003 שנה אי מתכנן, מקים ומוביל לניצחון קמפיינים ב Google AdWords.
(כולל Conversion tracking, Tag Manager and Google Analytics)
תחומים בולטים בהם התנסיתי:
הובלות (Moving) לשוק אמריקאי
הכרויות (Dating) לשוק אמריקאי
שירותי מחשב לשוק הישראלי
כרטיסי אשראי ותשלום (Payoneer.com) - קמפיין גלובלי
נדל"ן לשוק הבריטי
חבילות שיחות סלולר עסקי לשוק הבריטי
ויטמינים לשוק הבריטי
אנטי וירוס - קמפיין גלובלי
תוכנת סקורטי לשרתי DB

Social Media Marketing - SMM

Marketing Strategy

Growth Hacker, Growth Hacking

Google Analytics

Facebook Marketing, Facebook Advertising

MixPanel Analytics

User Acquisition

User Conversion Marketing

Marketing Analytics

Content Marketing, Outbrain, Taboola