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I wrote this top-of-the-funnel ebook for Marketo when Insightera was acquired in 2013. It educated our audience about real-time personalization and became a first touchpoint for potential customers.
You can download it here: https://www.marketo.com/ebooks/personalization-101-create-personalized-marketing-experiences-for-your-buyers/
You can download it here: https://www.marketo.com/ebooks/personalization-101-create-personalized-marketing-experiences-for-your-buyers/
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