Geek Marketing

Geek Marketing

מומחה שיווק במדיה חברתית

תל אביב-יפו, ישראל
פרילנסר
  צור קשר

אודותינו

● 6 years of experience in Marketing & Performance, User Acquisition, PPC, and analytics.
● Managed and optimized large-scale & complex campaigns for local branding - Rafael and marketing for mega brands - Pizza Hut, Disney, and Ferrero.
● Directed B2C and B2B marketing campaigns across Israel, Europe, and the USA.
● Managed the performance of strategic global campaigns across multiple platforms on MNTN, Meta (Facebook, Instagram), Google, TikTok, and Bing.
● Excellent understanding of digital marketing metrics, KPIs, and performance tracking.
● Published an academic paper in the domain of Consumer Behavior Marketing
● As Pizza Hut's PPC Manager, I won 1st place in Globe's Brands 2022
● Strong presentation and analytical skills, great communicator with a growth mindset.
● B.A. in Advertising and Marketing, GPA 91; Fluent in English.
● Highly skilled in MSSQL, SQL, Power BI, Advanced Excel, Google Analytics, and more.

שפות

עברית
שפת אם
אנגלית
שליטה קרובה לשפת אם

תחומי התמחות

שיווק ומכירות

300 ₪ לשעה
שיווק באינטרנט
ניהול פרסום ב- AdWords ו- PPC
- 6+ years of experience in marketing, performance, user acquisition, and analytics.
- Managed local branding Rafael Defense, and marketing for mega brands Pizza Hut, Disney, Ferrero.
- Vast experience in PPC, social media, and digital marketing.
- Directed successful marketing campaigns across Israel, Europe, and the USA.
- Experience with MNTN, Meta (Facebook, Instagram), Google, TikTok, and Bing.
- Highly skilled in MSSQL, SQL, Power BI, Advanced Microsoft Excel, Google Analytics, and more.
- Excellent understanding of digital marketing metrics, KPIs, and performance tracking.
- Strong presentation and analytical skills, great communicator with a growth mindset.
שיווק במנועי חיפוש - SEM
● Subject matter expert and advisor across user acquisition, marketing, and performance.
● Working closely with large clients such as Rafael Defense, Disney, and Ferrero, as well as SMB, managing the performance of global campaigns across multiple platforms.
● Provided continuous reporting, presenting, and implementing insights to improve portfolio targets.
● Mapping and implementing effective customer segmentation and driving user growth.
● Lots of experience in the Supermetrics program.
● Operated strategic campaigns on MNTN, Facebook, Google, and Bing.
● Guiding PPC managers to better perform.
● Improved the landing page based on Date-making 40% of people who came from the PPC campaign completed the lead.
שיווק במדיה חברתית - SMM
● 6 years of experience in Marketing & Performance, User Acquisition, PPC, and analytics.
● Managed and optimized large-scale & complex campaigns for local branding - Rafael and marketing for mega brands - Pizza Hut, Disney, and Ferrero.
● Managed the performance of strategic global campaigns across multiple platforms on MNTN, Meta (Facebook, Instagram), Google, TikTok, and Bing.
● Excellent understanding of digital marketing metrics, KPIs, and performance tracking.
● As Pizza Hut's PPC Manager, I won 1st place in Globe's Brands 2022
● Strong presentation and analytical skills, great communicator with a growth mindset.
גוגל אנאליטיקס - Google Analytics
● 6 years of experience in Marketing & Performance, User Acquisition, PPC, and analytics.
● Excellent understanding of digital marketing metrics, KPIs, and performance tracking.
● Strong presentation and analytical skills, great communicator with a growth mindset.
פייסבוק, שיווק, פרסום Facebook
קנייני מדיה

בניית אתרים

דפי פייסבוק - עיצוב, הקמה, ניהול Facebook

נסיון תעסוקתי

פברואר 2022 - היום

Marketing / User Acquisition

Geek Marketing , תל אביב
  • Subject matter expert and advisor across user acquisition, marketing, and performance.
  • Working closely with large clients such as Rafael Defense, Disney, and Ferrero, as well as SMB, managing the performance of global campaigns across multiple platforms.
  • Provided continuous reporting, presenting, and implementing insights to improve portfolio targets.
  • Mapping and implementing effective customer segmentation and driving user growth.
  • Lots of experience in the Supermetrics program.
  • Operated strategic campaigns on MNTN, Facebook, Google, and Bing.
  • Guiding PPC managers to better perform.
  • Improved the landing page based on Date-making 40% of people who came from the PPC campaign completed the lead.
פברואר 2021 - ינואר 2022

PPC

We Are New
  • Directed large strategic B2C and B2B campaigns for Pizza Hut, overseeing 150K NIS budgets.
  • Managed performance campaigns across Facebook, Google, and TikTok.
  • Promote new campaign ideas based on data.
  • Reduced cost per conversion by 30%, contributed to 7M NIS in ARR.
  • Drove a 75% increase in revenue.
  • As Pizza Hut's PPC Manager, they won 1st place in Globe's Brands 2022 list in the restaurant category.
פברואר 2019 - מרץ 2020

חוקר

הקריה האקדמית אונו
  • Working with researchers, doctors and professors worldwide, conducting and analyzing research on consumer behavior.
  • Contributed to an academic paper on the Personality and Social Psychology Bulletin.
פברואר 2018 - מרץ 2020

מנהל פרסום

סינמה סיטי
  • Promoting the brand and its events on Google Ads and Facebook Ads for brand awareness and conversion.
  • Managed the website and the Facebook page of the company. Worked with customers as well as suppliers and managed 10 employees.

קורסים, הסמכות, לימודי תעודה

מרץ 2022

דאטה אנליסט

ג'ון בריס
  • Activities and societies: Basic data analysis using SQL, Advanced SQL for data analysts, Developing programs using MSSQL, Python Basics, Data analysis using Pandas, Data analysis using Excel, Data visualization using Power BI
אוקטובר 2016

ניהול קמפיינים

הבצפר
  • Acquired experience in managing campaigns in the digital arena (organic and paid), certified by Google in Google AdWords test.

תארים אקדמיים

אוקטובר 2017 - יולי 2020

תואר ראשון בפרסום ושיווק

הקריה האקדמית אונו
  • Understanding of theoretical material as well as practical experience in advertising and media work.

פעילות התנדבותית

נובמבר 2021 - היום

מנהל פרסום

האגודה הישראלית למד"ב ופנטסיה
  • Managing digital advertising and PPC for the organization and the events producing
  • Promoting strategic collaborations and sponsorships with suitable businesses.

שירות צבאי

יוני 2009 - דצמבר 2012

אחראי ארכיון

דובר צה"ל
  • אחראי ארכיון, אחראי על קטלוג ותפוצת חומרים בארץ ובעולם, עבודה מול גופי תקשורת לצורך סיקור ישראל.
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