שיווק באינטרנט
Expertise in various of ad servers and programmatic platforms available in the market, with focus on Google AdManager (aka DFP, AdX) and GMP (aka DCM, DBM, AdWords, Data Studio), as well as Appnexus, LKQD, ZEDO, Adtech AOL, SMARTadserver and others
Ad Operations and Campaign Management:
Hands-on display and video ads trafficking with professional online campaign management to ensure accurate delivery and serving to meet campaign goals and KPIs
Trainings and Educational:
Training sessions and knowledge base in all areas of ad technologies, in-app measurement and the online marketing eco-system to empower the specialisation and skills of media and adops teams
Platforms Integrations:
Setting-up integrations and configurations between ad servers, SSP, DSP, DMP and in-app events tracking, as well as building the structure and tag architecture for proper ad server implementation
Traffic Monetization:
Maximize returns on every impression and ensuring highest fill rate, coverage and eCPM across all media inventory types and environments: Desktop, mWeb, mApp
Consulting and custom solutions:
Your ongoing partner and day-to-day consultant for online media, product marketing and tech solutions, to improve workflows, reporting, dashboards, and project management processes