WM Consulting Group

When clients turn to me and ask for a new website, I focus on the value that the new site will bring to the business rather than developing a static site as an online business card. Without promoting the site, there is no return on investment, so depending on whether the project is B2C or B2B, I focus on an internet marketing strategy that includes Google AdWords, Social Media Marketing, Linkedin or Facebook advertising, use of YouTube video and blogs.

Customers include Terem, MIP Security and my own site

I work with clients to develop strategies and tools to generate leads. Typically these include inbound marketing techniques such as webinars, blogs or adverts which lead to landing pages that encourage potential clients to get in touch and leave their details. By developing a strategy that encompasses social media, internet advertising and website development I can provide significant return on investment for my clients.

With a career in international industry and hi-tech spanning more than 20 years, I have experience in many countries, markets and industries. I can call on a network of contacts around the globe and am familiar with the many strategies available for generating leads, closing deals and forming partnerships.

I worked for Ford, WR Grace, Telrad, Sapiens and Tecnomatix in a range of business development positions prior to setting up my business and over the past 7 years have worked with startups and established businesses who want to increase their global reach. Specific projects have been with 3D city provider Geosim in Australia, New Zealand, Hong Kong and the UK and working with Terem Urgent Health Clinics to introduce them to the UK.

In order to support business plan assumptions or marketing campaigns, I undertake research and conduct surveys for my clients. Research can be from free internet resources or through suppliers such as Dun & Bradstreet. My clients who are members of the Israel Export Institute can also take advantage of their access to data sources. I have run a number of bi-lingual surveys both domestically and internationally and information from these surveys has helped with website designs and business plans.

With a career in international hi-tech, I have an extensive background in business development and business consulting. I am an approved consultant registered with the Ministry of Industry and Trade (TAMAT) under their Livui Shivuki and Honchot programs and an Expert registered with the Israel Export Institute under their expert4you program.

The need to leverage facebook, linkedin, twitter and blogs for marketing increases constantly and I work with nearly all my customers in this field. Many of my clients are traditional bricks and mortar companies and I provide mentoring, coaching and lecturing to explain the techniques, costs and benefits of Social Media Marketing.

I manage multiple pages on Facebook and advertising campaigns that integrate facebook, websites and blogs.

I work with startups and established companies to write business plans. Recently, Pearls of Wisdom raised $18M based on the plan that I developed for them. I don't just write a plan but also undertake market research and consult with clients as and when necessary. I can also call on a financial analyst to assist with the financial projections.

I am a native English speaker and known for my creative marketing writing. I work photographers, graphic designers, translators, web developers and printers to supply a complete end to end solution. I have written web and print copy for MIP Security, Lotan Security, Terem, SIS Pharmaceuticals, Hebrew University and many more.

I am a native English speaker and excellent writer. I also work with translators who take my copy and i can supply it in multiple languages and with a graphic designer so that tables, diagrams and pictures are prepared for the web to look super-professional. I have written web and print copy for MIP Security, Lotan Security, Terem, SIS Pharmaceuticals, Hebrew University and many more.

I work with a team of programmers and designers to deliver dynamic solutions to my customers. I am not tied to any one technology, but have developed sites in Drupal and using SiteKreator. I am also experimenting with Adobe's Business Catalyst as an alternative.

Best example of a Drupal site is www.terem.com which includes ivrit/english.