Alignment Online Marketing
Freelance SEO strategist & web designer, results first.
Rishon LeZion, ישראל
פרילנסר
אודותינו
I’m Sarah—freelance SEO strategist, web designer, and copy fixer who cares about one thing: results. I help local service pros turn searches into calls and booked jobs. My sweet spot: search-first sites, clean Google Business Profiles, tight service/city pages, and review systems that actually get used. I like simple plans, honest reporting, and calm execution.
Hire me for: website makeovers, Local SEO audits, GBP cleanups, content + landing pages, reputation workflows, light SEM, email/SMS nurture, and analytics/Tag Manager setup. I’m great with owner-operators and agencies needing white-label support. If you want clear priorities, steady progress, and a friendly partner, I’m your person.
Hire me for: website makeovers, Local SEO audits, GBP cleanups, content + landing pages, reputation workflows, light SEM, email/SMS nurture, and analytics/Tag Manager setup. I’m great with owner-operators and agencies needing white-label support. If you want clear priorities, steady progress, and a friendly partner, I’m your person.
שפות
אנגלית
שפת אם
עברית
רמת מתחילים
תחומי התמחות
עיצוב וגרפיקה
230 ₪
לשעה
עיצוב גרפי, ביצועיסט
I design clear, memorable visuals that stay consistent everywhere you show up. Logos, brand kits, websites, social profiles, print pieces, and the little details that make a brand feel put together.
What I do
-Logos & brand systems: primary/secondary marks, icons, color + type, usage guides.
-Print: flyers, brochures, rack cards, postcards, menus, signage; print specs dialed (CMYK, bleed, trim).
-Web & social: page layouts, hero sections, ad creatives, profile/cover sets, highlight graphics.
-Business cards & collateral: templates you can reuse.
-Photo & video polish: retouching, color correction, simple cuts/captions.
Deliverables
-Master files (AI/PSD), exports (SVG/PNG/PDF), and print-ready PDFs.
-Mini brand guide (colors, fonts, spacing).
-Social kits sized for major platforms.
-Handoff notes your team can follow.
How I work
-Quick discovery → moodboard → concepts → refine → final files.
-Keep it simple, on brand, and consistent across site, social, listings, and print.
Tools: Adobe Illustrator, Photoshop, InDesign, Lightroom; Canva for client templates when useful.
If you want a designer who keeps everything consistent and ready for real-world use, I’m your person.
What I do
-Logos & brand systems: primary/secondary marks, icons, color + type, usage guides.
-Print: flyers, brochures, rack cards, postcards, menus, signage; print specs dialed (CMYK, bleed, trim).
-Web & social: page layouts, hero sections, ad creatives, profile/cover sets, highlight graphics.
-Business cards & collateral: templates you can reuse.
-Photo & video polish: retouching, color correction, simple cuts/captions.
Deliverables
-Master files (AI/PSD), exports (SVG/PNG/PDF), and print-ready PDFs.
-Mini brand guide (colors, fonts, spacing).
-Social kits sized for major platforms.
-Handoff notes your team can follow.
How I work
-Quick discovery → moodboard → concepts → refine → final files.
-Keep it simple, on brand, and consistent across site, social, listings, and print.
Tools: Adobe Illustrator, Photoshop, InDesign, Lightroom; Canva for client templates when useful.
If you want a designer who keeps everything consistent and ready for real-world use, I’m your person.
בניית אתרים
230 ₪
לשעה
בניית אתרים פשוטים, עמודי נחיתה
I build clean, fast pages that make the phone ring. Think one to five pages, built with a search-first structure, clear messaging, and obvious calls-to-action. I map services and cities the way people actually search, trim fluff, and make it easy to call, text, or book.
What I deliver
-Strategy brief: audience, offer, proof, next step
-Wireframe and copy polish (headlines, service blurbs, FAQs)
-Build in WordPress with a responsive layout
-Speed, accessibility, and basic technical SEO baked in
-Tracking: GA4, Search Console, Tag Manager, goal events
-Forms, Calendly, or call-tracking wired up
-Schema (LocalBusiness, FAQ) and favicon/OG images
-Light brand styling so it looks sharp without a full rebrand
Extras I can add
-Review widgets and recent projects
-Google Business Profile hooks: UTM links, services alignment
-Conversations AI chat for lead capture (web/SMS/DM)
-Simple A/B tests on headlines or CTAs
-Follow-up email/SMS automation for form fills
Result: a straight-to-the-point site or landing page that loads fast, ranks for the right terms, and turns visitors into calls and booked jobs.
What I deliver
-Strategy brief: audience, offer, proof, next step
-Wireframe and copy polish (headlines, service blurbs, FAQs)
-Build in WordPress with a responsive layout
-Speed, accessibility, and basic technical SEO baked in
-Tracking: GA4, Search Console, Tag Manager, goal events
-Forms, Calendly, or call-tracking wired up
-Schema (LocalBusiness, FAQ) and favicon/OG images
-Light brand styling so it looks sharp without a full rebrand
Extras I can add
-Review widgets and recent projects
-Google Business Profile hooks: UTM links, services alignment
-Conversations AI chat for lead capture (web/SMS/DM)
-Simple A/B tests on headlines or CTAs
-Follow-up email/SMS automation for form fills
Result: a straight-to-the-point site or landing page that loads fast, ranks for the right terms, and turns visitors into calls and booked jobs.
דפי פייסבוק - עיצוב, הקמה, ניהול Facebook
I turn your Facebook Page into a clean, credible hub that actually brings in leads. I set the foundation right (branding, info, messaging), then keep it active with posts people want to see and actions they can take.
What I deliver
-Page setup or cleanup: name/username, categories, About, services, hours, buttons, templates.
-Visuals: cover, profile, highlight graphics, on-brand post templates.
-Messaging: auto-replies, FAQs, and routing so inquiries never sit.
-Content plan: 4–12 posts/month with a healthy mix (proof, tips, promos, community).
-Posting & scheduling: consistent cadence, best times, comment moderation.
-Reviews: monitor and respond; highlight wins.
-Tracking: UTM tags, GA4 goals, and monthly snapshot you can skim in 2 minutes.
Optional add-ons
-Conversations AI for FB/IG DMs to capture leads after-hours.
-Cross-posting and calendar via Social Marketing Pro.
-Simple ad boosts for posts that deserve a push.
-Lead forms, giveaways, and basic funnels.
-Photo/video polish and Canva templates for your team.
Outcome
A page that looks legit, answers fast, and turns casual scrollers into calls, messages, and booked jobs.
What I deliver
-Page setup or cleanup: name/username, categories, About, services, hours, buttons, templates.
-Visuals: cover, profile, highlight graphics, on-brand post templates.
-Messaging: auto-replies, FAQs, and routing so inquiries never sit.
-Content plan: 4–12 posts/month with a healthy mix (proof, tips, promos, community).
-Posting & scheduling: consistent cadence, best times, comment moderation.
-Reviews: monitor and respond; highlight wins.
-Tracking: UTM tags, GA4 goals, and monthly snapshot you can skim in 2 minutes.
Optional add-ons
-Conversations AI for FB/IG DMs to capture leads after-hours.
-Cross-posting and calendar via Social Marketing Pro.
-Simple ad boosts for posts that deserve a push.
-Lead forms, giveaways, and basic funnels.
-Photo/video polish and Canva templates for your team.
Outcome
A page that looks legit, answers fast, and turns casual scrollers into calls, messages, and booked jobs.
אלמנטור
Design to build, fast: I take a wireframe or rough brief and ship clean, on-brand pages with Global Colors/Fonts, containers, and a tidy layer structure you can hand off to any team.
Theme Builder: Headers/footers, single posts, archives, 404s, search, and WooCommerce templates with conditions and dynamic fields.
Dynamic content: ACF/Meta Box for services, cities, portfolios, FAQs; repeater loops; query filters; “one edit updates everywhere.”
Lead gen plumbing: Elementor Forms to CRM/email, webhooks, Zapier/Make, Calendly, call tracking, and Conversations AI chat for web/SMS/DM.
Speed & Core Web Vitals: lightweight plugin stack, container layout, image compression (WebP), preloading, font strategy, caching/CDN, and clean CSS. I fix CLS/INP issues that hurt rankings.
SEO setup: schema (LocalBusiness/FAQ), titles/meta, internal links, GBP/UTM alignment, GA4 + GTM events, Search Console, sitemap and robots tuning.
Accessibility & UX: logical heading order, contrast, focus states, ARIA on navs/toggles, keyboard checks, and readable copy.
WooCommerce (when needed): product templates, checkout polish, mini-cart, and performance tuning.
Multilingual & compliance: WPML/Polylang structures, cookie/consent, basic GDPR.
Typical stack
Elementor Pro, ACF, a lean utility theme or Hello, Rank Math/Yoast, WP Rocket/hosting cache, Cloudflare or host CDN, ShortPixel/Imagify, Code Snippets for targeted CSS/JS.
What you get
-Strategy brief, page map, and copy polish
-Reusable templates and clear naming
-Mobile-first tweaks at sane breakpoints
-QA, speed pass, and simple Loom walkthroughs for your team
If you need an Elementor pro who builds fast, keeps it stable, and makes the phone ring, I’m your person.
Theme Builder: Headers/footers, single posts, archives, 404s, search, and WooCommerce templates with conditions and dynamic fields.
Dynamic content: ACF/Meta Box for services, cities, portfolios, FAQs; repeater loops; query filters; “one edit updates everywhere.”
Lead gen plumbing: Elementor Forms to CRM/email, webhooks, Zapier/Make, Calendly, call tracking, and Conversations AI chat for web/SMS/DM.
Speed & Core Web Vitals: lightweight plugin stack, container layout, image compression (WebP), preloading, font strategy, caching/CDN, and clean CSS. I fix CLS/INP issues that hurt rankings.
SEO setup: schema (LocalBusiness/FAQ), titles/meta, internal links, GBP/UTM alignment, GA4 + GTM events, Search Console, sitemap and robots tuning.
Accessibility & UX: logical heading order, contrast, focus states, ARIA on navs/toggles, keyboard checks, and readable copy.
WooCommerce (when needed): product templates, checkout polish, mini-cart, and performance tuning.
Multilingual & compliance: WPML/Polylang structures, cookie/consent, basic GDPR.
Typical stack
Elementor Pro, ACF, a lean utility theme or Hello, Rank Math/Yoast, WP Rocket/hosting cache, Cloudflare or host CDN, ShortPixel/Imagify, Code Snippets for targeted CSS/JS.
What you get
-Strategy brief, page map, and copy polish
-Reusable templates and clear naming
-Mobile-first tweaks at sane breakpoints
-QA, speed pass, and simple Loom walkthroughs for your team
If you need an Elementor pro who builds fast, keeps it stable, and makes the phone ring, I’m your person.
נסיון תעסוקתי
נובמבר
2017
-
היום
Owner & Principal
Alignment Online Marketing , Israel & US- Owner & Principal, Alignment Online Marketing
- 2017–Present | Remote (Israel & U.S./Canada)
- Lead a freelance studio focused on local service businesses; turn searches into calls and booked jobs through SEO, content, listings, reviews, and conversion-first web design.
- Built and managed 85+ websites for local businesses; long-term technical care, SEO, and uptime with measurable growth in organic visibility.
- Run Alignment SEO programs: keyword strategy, service/city pages, technical fixes, safe link building, and ongoing content with proof-of-performance reporting.
- Manage Google Business Profile optimization and Local Listings Management (Listing Sync Pro, Citation Builder) to fix NAP issues and improve map rankings.
- Deploy Conversations AI (Standard/Pro/Premium) across web chat, SMS, WhatsApp, FB/IG DMs, and voice; integrate Campaigns Pro for email/SMS nurture.
- Architect a client Business Dashboard integrating GA4, Search Console, GBP, social, and reviews; create clear monthly reports and priorities.
- Own end-to-end delivery: discovery, proposals, pricing, roadmaps, ClickUp workflows, and contractor management (design, content, dev, technical SEO).
- Sectors served: locksmiths, movers, remodelers, deck builders, cleaners, air-duct pros, and jewelers/diamond buyers; policy of area exclusivity per service.
- Toolset: WordPress/Elementor, Wix, GA4/GSC/GTM, ChatGPT, Proprietary Local Business tools, Adobe CC, Canva, ClickUp, Zapier/Make, Google Workspace, Microsoft Clarity, Google Tools.
פברואר
2010
-
נובמבר
2017
Co-Owner/Partner
Optymizer, Israel & US- -Co-founded and scaled a local-marketing shop serving service businesses (locksmiths, movers, remodelers, cleaners, jewelers). Led delivery, ops, and client strategy without the Vendasta stack.
- -Built and managed a multidisciplinary team (design, content, dev, SEO, PPC); created SOPs, QA checklists, and weekly KPI reviews to keep work on time and on spec.
- -Directed SEO programs: service/city page frameworks, on-page optimization, technical fixes, citation building, and review growth—measured in calls, forms, and booked jobs.
- -Owned website production on WordPress/Elementor: wireframes, copy polish, speed/accessibility passes, GA + GSC setup, and conversion tracking with Tag Manager.
- -Ran campaigns across Google Ads and basic Facebook boosts; implemented UTM standards, goal tracking, and monthly reporting that tied spend to leads.
- -Led client communications: discovery, roadmaps, transparent pricing, and retention. Reduced churn through clear priorities and proof-of-performance reporting.
- -Coordinated rebrands and print/social asset packages to keep branding consistent across site, listings, and profiles.
- Toolset used: WordPress/Elementor, GA/UA→GA4 migrations, Search Console, Tag Manager, Google Ads, Mailchimp, Call tracking, Adobe CC, Canva, Trello/Asana, Zapier/Make.
- Result: a dependable delivery engine that shipped clean sites, steady SEO gains, and trackable lead flow for owner-operated local businesses.
אוקטובר
2008
-
נובמבר
2009
Chat Operations Manager / Office Manager
Be Greeted, Austin, TX- Managed live chat reps to generate leads for our clients through online chat on their website
- Analyzed chat data and created custom reports for each client using chat info and Google Analytics
- Provided office management and executive assistance to CEO
- Handled billing and accounts receivable
- Chatted as sales and customer service rep for 10+ clients, including a boutique hotel, weight loss surgery centers and SEO companies.
מאי
2008
-
ינואר
2009
Financial Representative
Northwestern Mutual Financial Network, Austin, TX- Built and grew relationships with clients.
- Took confidential questionnaires with prospective clients to determine their needs and goals financially.
- Provided specific solutions to help client achieve their financial goals.
- Life & health insurance sales on a commission basis.
ספטמבר
1999
-
אפריל
2008
Wire Operator/Admin. Assistant
A.G. Edwards, Austin, TX- Sent stock/bond/option orders to Home Office through wire, and organized the incoming/outgoing wires
- Assisted Operations Manager to keep branch operations organized and in compliance with SEC regulations
- Answered phones, directed calls to appropriate Broker/Financial Assistant
- Maintained supply & marketing material inventories & created user-friendly systems of organization.
תארים אקדמיים
ספטמבר
1999
-
דצמבר
2002
Bachelor of Arts
The University of Texas at Austin- Sociology Major - Communication Science and Disorders Minor
קישורים
alignmentonline.com
Alignment Online Marketing
Alignment Online Marketing is a boutique SEO and local marketing agency. We customize solutions for local businesses in the US & Canada.
4 תחומי התמחות
230 ₪
לשעה