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Project: Image concept dev., Social ads, E-commerce
Client: Waves Audio
Themed sale campaigns, especially for holidays and events, are an ongoing marketing driver at Waves Audio – a leader in the digital music-production industry. The products are digital plugins that are purchased and downloaded from the e-com site. These sales appeared mainly on the company's site and on social media.
Creatively, they are designed as "hard sales" to attract the customers' attention and drive traffic to the purchase pages. Although these directions can be considered somewhat visually loud and cluttered, they have proven to get positive results and have often exceeded KPI goals. In addition, some of the creative directions introduced new structural solutions to the home page which brought impactful results.
These are a handful of examples of the many fun and colorful visual images I've created over a five-year period in the marketing designer role.
Client: Waves Audio
Themed sale campaigns, especially for holidays and events, are an ongoing marketing driver at Waves Audio – a leader in the digital music-production industry. The products are digital plugins that are purchased and downloaded from the e-com site. These sales appeared mainly on the company's site and on social media.
Creatively, they are designed as "hard sales" to attract the customers' attention and drive traffic to the purchase pages. Although these directions can be considered somewhat visually loud and cluttered, they have proven to get positive results and have often exceeded KPI goals. In addition, some of the creative directions introduced new structural solutions to the home page which brought impactful results.
These are a handful of examples of the many fun and colorful visual images I've created over a five-year period in the marketing designer role.
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