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Geek Marketing
מומחה שיווק במדיה חברתית
תל אביב-יפו, Israel
Freelancer
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ABOUT
● 6 years of experience in Marketing & Performance, User Acquisition, PPC, and analytics.
● Managed and optimized large-scale & complex campaigns for local branding - Rafael and marketing for mega brands - Pizza Hut, Disney, and Ferrero.
● Directed B2C and B2B marketing campaigns across Israel, Europe, and the USA.
● Managed the performance of strategic global campaigns across multiple platforms on MNTN, Meta (Facebook, Instagram), Google, TikTok, and Bing.
● Excellent understanding of digital marketing metrics, KPIs, and performance tracking.
● Published an academic paper in the domain of Consumer Behavior Marketing
● As Pizza Hut's PPC Manager, I won 1st place in Globe's Brands 2022
● Strong presentation and analytical skills, great communicator with a growth mindset.
● B.A. in Advertising and Marketing, GPA 91; Fluent in English.
● Highly skilled in MSSQL, SQL, Power BI, Advanced Excel, Google Analytics, and more.
● Managed and optimized large-scale & complex campaigns for local branding - Rafael and marketing for mega brands - Pizza Hut, Disney, and Ferrero.
● Directed B2C and B2B marketing campaigns across Israel, Europe, and the USA.
● Managed the performance of strategic global campaigns across multiple platforms on MNTN, Meta (Facebook, Instagram), Google, TikTok, and Bing.
● Excellent understanding of digital marketing metrics, KPIs, and performance tracking.
● Published an academic paper in the domain of Consumer Behavior Marketing
● As Pizza Hut's PPC Manager, I won 1st place in Globe's Brands 2022
● Strong presentation and analytical skills, great communicator with a growth mindset.
● B.A. in Advertising and Marketing, GPA 91; Fluent in English.
● Highly skilled in MSSQL, SQL, Power BI, Advanced Excel, Google Analytics, and more.
LANGUAGES
Hebrew
Native or bilingual proficiency
English
Full professional proficiency
SKILL DETAILS
Sales & Marketing
300 ILS / hr
Internet Marketing
PPC & AdWords Campaign Management
- 6+ years of experience in marketing, performance, user acquisition, and analytics.
- Managed local branding Rafael Defense, and marketing for mega brands Pizza Hut, Disney, Ferrero.
- Vast experience in PPC, social media, and digital marketing.
- Directed successful marketing campaigns across Israel, Europe, and the USA.
- Experience with MNTN, Meta (Facebook, Instagram), Google, TikTok, and Bing.
- Highly skilled in MSSQL, SQL, Power BI, Advanced Microsoft Excel, Google Analytics, and more.
- Excellent understanding of digital marketing metrics, KPIs, and performance tracking.
- Strong presentation and analytical skills, great communicator with a growth mindset.
- Managed local branding Rafael Defense, and marketing for mega brands Pizza Hut, Disney, Ferrero.
- Vast experience in PPC, social media, and digital marketing.
- Directed successful marketing campaigns across Israel, Europe, and the USA.
- Experience with MNTN, Meta (Facebook, Instagram), Google, TikTok, and Bing.
- Highly skilled in MSSQL, SQL, Power BI, Advanced Microsoft Excel, Google Analytics, and more.
- Excellent understanding of digital marketing metrics, KPIs, and performance tracking.
- Strong presentation and analytical skills, great communicator with a growth mindset.
Search Engine Marketing - SEM
● Subject matter expert and advisor across user acquisition, marketing, and performance.
● Working closely with large clients such as Rafael Defense, Disney, and Ferrero, as well as SMB, managing the performance of global campaigns across multiple platforms.
● Provided continuous reporting, presenting, and implementing insights to improve portfolio targets.
● Mapping and implementing effective customer segmentation and driving user growth.
● Lots of experience in the Supermetrics program.
● Operated strategic campaigns on MNTN, Facebook, Google, and Bing.
● Guiding PPC managers to better perform.
● Improved the landing page based on Date-making 40% of people who came from the PPC campaign completed the lead.
● Working closely with large clients such as Rafael Defense, Disney, and Ferrero, as well as SMB, managing the performance of global campaigns across multiple platforms.
● Provided continuous reporting, presenting, and implementing insights to improve portfolio targets.
● Mapping and implementing effective customer segmentation and driving user growth.
● Lots of experience in the Supermetrics program.
● Operated strategic campaigns on MNTN, Facebook, Google, and Bing.
● Guiding PPC managers to better perform.
● Improved the landing page based on Date-making 40% of people who came from the PPC campaign completed the lead.
Social Media Marketing - SMM
● 6 years of experience in Marketing & Performance, User Acquisition, PPC, and analytics.
● Managed and optimized large-scale & complex campaigns for local branding - Rafael and marketing for mega brands - Pizza Hut, Disney, and Ferrero.
● Managed the performance of strategic global campaigns across multiple platforms on MNTN, Meta (Facebook, Instagram), Google, TikTok, and Bing.
● Excellent understanding of digital marketing metrics, KPIs, and performance tracking.
● As Pizza Hut's PPC Manager, I won 1st place in Globe's Brands 2022
● Strong presentation and analytical skills, great communicator with a growth mindset.
● Managed and optimized large-scale & complex campaigns for local branding - Rafael and marketing for mega brands - Pizza Hut, Disney, and Ferrero.
● Managed the performance of strategic global campaigns across multiple platforms on MNTN, Meta (Facebook, Instagram), Google, TikTok, and Bing.
● Excellent understanding of digital marketing metrics, KPIs, and performance tracking.
● As Pizza Hut's PPC Manager, I won 1st place in Globe's Brands 2022
● Strong presentation and analytical skills, great communicator with a growth mindset.
Google Analytics
● 6 years of experience in Marketing & Performance, User Acquisition, PPC, and analytics.
● Excellent understanding of digital marketing metrics, KPIs, and performance tracking.
● Strong presentation and analytical skills, great communicator with a growth mindset.
● Excellent understanding of digital marketing metrics, KPIs, and performance tracking.
● Strong presentation and analytical skills, great communicator with a growth mindset.
Facebook Marketing, Facebook Advertising
Media Buyer
Websites
Facebook Pages - Setup, Design and Management
EMPLOYMENT HISTORY
February 2022
-
Today
Marketing / User Acquisition
Geek Marketing , תל אביב- Subject matter expert and advisor across user acquisition, marketing, and performance.
- Working closely with large clients such as Rafael Defense, Disney, and Ferrero, as well as SMB, managing the performance of global campaigns across multiple platforms.
- Provided continuous reporting, presenting, and implementing insights to improve portfolio targets.
- Mapping and implementing effective customer segmentation and driving user growth.
- Lots of experience in the Supermetrics program.
- Operated strategic campaigns on MNTN, Facebook, Google, and Bing.
- Guiding PPC managers to better perform.
- Improved the landing page based on Date-making 40% of people who came from the PPC campaign completed the lead.
February 2021
-
January 2022
PPC
We Are New- Directed large strategic B2C and B2B campaigns for Pizza Hut, overseeing 150K NIS budgets.
- Managed performance campaigns across Facebook, Google, and TikTok.
- Promote new campaign ideas based on data.
- Reduced cost per conversion by 30%, contributed to 7M NIS in ARR.
- Drove a 75% increase in revenue.
- As Pizza Hut's PPC Manager, they won 1st place in Globe's Brands 2022 list in the restaurant category.
February 2019
-
March 2020
חוקר
הקריה האקדמית אונו- Working with researchers, doctors and professors worldwide, conducting and analyzing research on consumer behavior.
- Contributed to an academic paper on the Personality and Social Psychology Bulletin.
February 2018
-
March 2020
מנהל פרסום
סינמה סיטי- Promoting the brand and its events on Google Ads and Facebook Ads for brand awareness and conversion.
- Managed the website and the Facebook page of the company. Worked with customers as well as suppliers and managed 10 employees.
COURSES & CERTIFICATIONS
March 2022
דאטה אנליסט
ג'ון בריס- Activities and societies: Basic data analysis using SQL, Advanced SQL for data analysts, Developing programs using MSSQL, Python Basics, Data analysis using Pandas, Data analysis using Excel, Data visualization using Power BI
October 2016
ניהול קמפיינים
הבצפר- Acquired experience in managing campaigns in the digital arena (organic and paid), certified by Google in Google AdWords test.
EDUCATION
October 2017
-
July 2020
תואר ראשון בפרסום ושיווק
הקריה האקדמית אונו- Understanding of theoretical material as well as practical experience in advertising and media work.
VOLUNTEER WORK
November 2021
-
Today
מנהל פרסום
האגודה הישראלית למד"ב ופנטסיה- Managing digital advertising and PPC for the organization and the events producing
- Promoting strategic collaborations and sponsorships with suitable businesses.
ARMED FORCES
June 2009
-
December 2012
אחראי ארכיון
דובר צה"ל- אחראי ארכיון, אחראי על קטלוג ותפוצת חומרים בארץ ובעולם, עבודה מול גופי תקשורת לצורך סיקור ישראל.
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