Shalev Morag

Shalev Morag

מומחה לשיווק דיגיטלי

קרית אונו, Israel
Freelancer
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ABOUT

An exceptionally driven online marketing specialist with over 6 years in the digital marketing industry. Possesses a strong work ethic and proven experience running successful PPC, SEM, and SMM campaigns for a variety of international and localized audiences. Resourceful and self-motivated multi-tasker and problem-solver with expertise in budget management, analytics, ad writing, LP CRO, and improving ROAS. Proven ability to lead teams and work independently while quickly and efficiently evolving strategy in line with market trends under tight deadlines.

Qualified & Experienced in:

• Google AdWords Search Advertising Certification
• Google Tag Manager
• Arti Media
• Google Analytics Individual Qualification
• Reports Monitor
• SEM
• AdWords Display Certification
• Excel
• SEO
• AdWords Mobile Certification
• Youtube
• SMM
• AdWords Video Certification
• Taboola & Outbrain
• Lead Nurturing
• Google Shopping Certification
• WordPress
• eMail Marketing

LANGUAGES

Hebrew
Native or bilingual proficiency
English
Full professional proficiency

SKILL DETAILS

Sales & Marketing

Internet Marketing
מעל 6 שנות ניסיון ראו ניסיון כאן: https://www.linkedin.com/in/shalev-morag-a3814a86/
Lead Generation
מעל 6 שנות ניסיון ראו ניסיון כאן: https://www.linkedin.com/in/shalev-morag-a3814a86/
General, Other
מעל 6 שנות ניסיון ראו ניסיון כאן: https://www.linkedin.com/in/shalev-morag-a3814a86/
Business Consulting
מעל 6 שנות ניסיון ראו ניסיון כאן: https://www.linkedin.com/in/shalev-morag-a3814a86/
PPC & AdWords Campaign Management
מעל 6 שנות ניסיון ראו ניסיון כאן: https://www.linkedin.com/in/shalev-morag-a3814a86/
Search Engine Marketing - SEM
מעל 6 שנות ניסיון ראו ניסיון כאן: https://www.linkedin.com/in/shalev-morag-a3814a86/
Social Media Marketing - SMM
מעל 6 שנות ניסיון ראו ניסיון כאן: https://www.linkedin.com/in/shalev-morag-a3814a86/
Google Analytics
מעל 6 שנות ניסיון ראו ניסיון כאן: https://www.linkedin.com/in/shalev-morag-a3814a86/
Facebook Marketing, Facebook Advertising
מעל 6 שנות ניסיון ראו ניסיון כאן: https://www.linkedin.com/in/shalev-morag-a3814a86/
App Store Optimization (ASO)
מעל 6 שנות ניסיון ראו ניסיון כאן: https://www.linkedin.com/in/shalev-morag-a3814a86/
Instagram
מעל 6 שנות ניסיון ראו ניסיון כאן: https://www.linkedin.com/in/shalev-morag-a3814a86/
User Acquisition
מעל 6 שנות ניסיון ראו ניסיון כאן: https://www.linkedin.com/in/shalev-morag-a3814a86/
User Conversion Marketing
מעל 6 שנות ניסיון ראו ניסיון כאן: https://www.linkedin.com/in/shalev-morag-a3814a86/
Media Buyer
מעל 6 שנות ניסיון ראו ניסיון כאן: https://www.linkedin.com/in/shalev-morag-a3814a86/

EMPLOYMENT HISTORY

December 2017 - Today

Senior PPC Campaign Manager

HackerU in Partnership With University of Miami DCIE Cyber Security Bootcamps
  • • Manage international budget of over 200K USD per month
  • • Devise and implement campaigns across multiple digital channels, including: Facebook, GoogleAds, Taboola, and YouTube
  • • Analyze data and provide reports using MS Excel and Reports Monitor on a daily, weekly, and monthly basis
  • • Responsible for LP CRO, improving ROAS, targeting, and ad composition
January 2017 - December 2017

PPC Campaign Manager

TMF media
  • • Managed budget of over 100K USD for various clients, including: McDonald’s, ACE, IAI, and Cisco
  • • Devised and implemented campaigns across multiple digital channels, including: Facebook, GoogleAds, Taboola, Outbrain, Arti Media, and YouTube
  • • Analyzed data and provided daily, weekly, and monthly reports to clients using MS Excel and Reports Monitor
  • • Responsible for LP CRO, improving ROAS, ad composition, targeting, and creating LPs via WordPress
January 2016 - January 2017

Business Owner

Amazon & eBay Store Owner
  • • Built, managed, and promoted Amazon, eBay, and Shopify e-stores using on-page SEO, SEM, and SMM
  • • Managed a team of 5 employees and conducted business with suppliers and customers in English
  • • Devised, implemented, and analyzed marketing strategy via Google Analytics

COURSES & CERTIFICATIONS

February 2018

AdWords Display Certification

Google
  • AdWords Display Certification - Google
February 2018

AdWords Mobile Certification

Google
  • AdWords Mobile Certification - Google
February 2018

AdWords Video Certification

Google
  • AdWords Video Certification -Google
February 2018

Google Analytics Individual Qualification

Google
  • Google Analytics Individual Qualification - Google
February 2018

Google Shopping Certification

Google
  • Google Shopping Certification - Google
June 2017

Google AdWords Search Advertising certification

Google
  • Google AdWords Search Advertising certification - Google
January 2011

Marcom Certification

Ramat Gan College

EDUCATION

2013 - Today

Business Administration and Management, General

The Open University of Israel

14 SKILLS

Sales & Marketing

Internet MarketingLead GenerationGeneral, OtherBusiness ConsultingPPC & AdWords Campaign ManagementSearch Engine Marketing - SEMSocial Media Marketing - SMMGoogle AnalyticsFacebook Marketing, Facebook AdvertisingApp Store Optimization (ASO)InstagramUser Acquisition User Conversion MarketingMedia Buyer

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