Performance Genie

Performance Genie

TECHNOLOGY DRIVEN PERFORMANCE MARKETING

יבול, Israel
Freelancer
3 Reviews
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ABOUT

Paid media expert.
Google Ads, Facebook Ads, Twitter ads, Bing Ads, Outbrain, Taboola, Media Buy.
בעל ניסיון רב ב-Lead generation במגוון תחומים
ניסיון רב ב- SaaS, B2B SaaS.
ניסיון ב- E-commerce
Funnel building and optimization.
Google Analytics
Google Tag Manager
Data Studio
Wordpress.

LANGUAGES

English
Native or bilingual proficiency
Hebrew
Native or bilingual proficiency

SKILL DETAILS

Sales & Marketing

Internet Marketing
Search Engine Optimization - SEO
איפיון, התמאת תכנים, אופטימיזציה, בניית מערך קישורים
Lead Generation
PPC & AdWords Campaign Management
12 שנות נסיון בניהול קמפיינים בגוגל בשווקים בינלאומיים וישראל
Search Engine Marketing - SEM
12 שנות ניסיון של ניהול קמפיינים בגוגל ובמנועי חיפוש שונים
Marketing Strategy
Google Analytics
ניסיון של 12 שנה עם Google Analytics
בניית Goals, Events, Funnels.
Integration with external platforms.
Facebook Marketing, Facebook Advertising
9 years' PPC campaigns with Facebook Ads

EMPLOYMENT HISTORY

2015 - Today

Founder & CEO

Performance Genie
  • Creating & Managing big online marketing budgets (PPC and Media buy) for
  • online companies – Lead generation, Mobile apps Installs, Financial products
  • and more.
  • Managing Performance marketing budgets for companies from all over the
  • world.
  • Develop connection with brands and networks.
  • Developing cooperation with big online agencies and manage budgets for big
  • app developers.
January 2014 - June 2015

PPC Team Leader

Matomy Media Group (London Stock Exchange:MTMY)
  • In charge of the Performance & Agency PPC activity on Adwords and Bing.
  • In charge of campaign managers team members. Train, educate and manage
  • campaign managers.
  • Managing and generating high ROI with big scale Google Ads & Bing
  • campaigns.
  • Develop connection with brands and networks.
  • Creating banners, LP’s, websites, Analyze, test and implant pixels.
  • Integrating and characterized tracking platforms.
2014 - June 2015

PPC Team Leader

Matomy Media
  • In charge of the Performance & Agency PPC activity on Adwords and Bing.
  • In charge of campaign managers team members. Train, educate and manage
  • campaign managers.
  • Managing and generating high ROI with big scale Google Ads & Bing
  • campaigns.
  • Develop connection with brands and networks.
  • Creating banners, LP’s, websites, Analyze, test and implant pixels.
  • Integrating and characterized tracking platforms.
April 2013 - December 2014

PPC Expert

Conduit Perion Networks (Nasdaq: PERI)
  • Establishing B2B paid media activity on Google Ads, Facebook, Linkedin and
  • media buy on different platforms.
  • CRO – creating various tests to optimize LP's and marketing funnel.
  • Email marketing – building email materials and working alongside email
  • marketing system.
  • Managing software distribution project, characterizing products including
  • software and toolbars, installer improvements, tracking infra-structure,
  • marketing materials.
  • SEO consulting.
2001 - 2013

PPC Team Leader

RSF Reimage (London Stock Exchange:KAPE)
  • Establishing & Building the PPC activity for the company. CPA/CPI/CPD PPC
  • campaigns in the software industry, targeting worldwide traffic using mainly
  • Google Ads, Bing & Media Buy.
  • Funnel & LP's optimization.
  • Characterizing tracking platform.
  • Email marketing, Traffic monetization.
2010 - 2010

PPC Expert

Kamay Holdings LTD
  • Establishing the CPA PPC activity for the company.
  • Creating and managing Google Ads, Bing and various PPC platform and Media
  • Buy.
  • Landing page characterization & optimization.
2009 - 2009

SEM Team Leader

DGI Media LTD
  • Establishing the inbound PPC campaigns Google Ads and various media
  • platforms.
  • Recruiting and managing a PPC team.
  • Creating and Optimizing CPL PPC campaigns, SEO on new & existing sites.
  • Constantly optimizing and improving conversion rate with testing tools and
  • landing page optimization.
  • Building Websites (HTML, CSS), Landing Pages.
January 2008 - December 2008

SEO & SEM Team Manager

Impression Media
  • Establishing inboud lead generation PPC campaigns with Google Ads and
  • media buy while generating high ROI.
  • Managing and training PPC team.
  • Creating and optimizing CPL PPC campaigns, Performing SEO on new &
  • existing sites, Handling and managing PPC campaigns.
2006 - 2008

SEM Team Manager

Walla
  • Creating and managing high budget PPC campaigns.
  • Support Walla AdVantage PPC platform.
  • In charge of two team members.
  • Managing the Mail Service (RH & CentOS), Mail & Anti-Spam System (MySQL &
  • PHP).

COURSES & CERTIFICATIONS

Google Ads Certified

Skillshop
  • Google Ads Display Certification.
  • Google Ads Search Certification.
  • Google Ads Video Certification.
  • Shopping ads Certification .
  • Google Ads Apps Certification.

Microsoft Advertising Certified Professional

Learning Lab

HubSpot Marketing Certified

HubSpot Academy
  • Inbound Marketing certified

8 SKILLS

Sales & Marketing

Internet MarketingSearch Engine Optimization - SEOLead GenerationPPC & AdWords Campaign ManagementSearch Engine Marketing - SEMMarketing StrategyGoogle AnalyticsFacebook Marketing, Facebook Advertising

3 Reviews

Rating: 5.
100 ILS
Quality of Work
Professionalism
Expertise
Responsiveness
Cost Adherence
Schedule Adherence
אני רוצה להמליץ בחום על השירות המצוין שקיבלתי משחר. עבודת הקמפיין בגוגל שביצע עבורי הייתה מקצועית, איכותית ומכוונת לצרכים של העסק שלי.
17 May. 2023
חנוך דניאל פרילנסר /ית לשיווק דף נחיתה
Rating: 5.
750 ILS
Quality of Work
Professionalism
Expertise
Responsiveness
Cost Adherence
Schedule Adherence
עבודה מקצועית ומהירה עם יחס אישי מעולה. היה תענוג ונמשיך להשתמש בשירותיו של שחר גם בעתיד.
20 Apr. 2023
user default logo יניב יעקב אדריכלים בנייה וסטאפ מעקב ותחזוקה של חשבון Google Ads