Sidewalk Medias

Cross the street with us

Ashdod, Israel

Freelancer

Contact

ABOUT

Hello, I am Yaël, freelancer passionate about the world of graphics.
10 years of experience as a freelancer taught me the creativity and approach necessary to successfully complete a project. Graphic designer and artistic director, specialized in layout, I ensure the creation and realization of your projects. I am here to listen to you to know and understand your real needs.

LANGUAGES

French

Native or bilingual proficiency

English

Full professional proficiency

Hebrew

Professional working proficiency

SKILL DETAILS

Design & Graphics

100 ILS / hr

Website Design

Creating websites using Wix and WordPress involves leveraging the features and tools offered by these platforms to design and build functional, visually appealing, and user-friendly websites.
I am skilled in using the Wix Editor, which provides a drag-and-drop interface for designing websites without needing to write code. I can customize layouts, add elements, and configure settings to create unique designs.
I have expertise in customizing WordPress themes and templates to create unique website designs. This involves modifying theme files, CSS styles, and using page builders like Elementor or WPBakery for flexible layout designs.

Flier, Brochure, Pamphlet Design

I am proficient in using industry-standard graphic design software such as Adobe InDesign, Illustrator, and Photoshop. These tools allow me to create professional and visually appealing layouts for flyers, brochures, booklets, and leaflets. I excel in layout design, ensuring that information is organized logically and visually appealing. I understand how to create balanced compositions, use grids effectively, and maintain hierarchy of information to guide the viewer's eye. I have a good eye for typography and can select fonts that complement the overall design theme and enhance readability. I know how to use typography to create emphasis and convey messages effectively.

Logo Design

In summary, my approach to logo design is rooted in understanding the brand, research-driven concept development, meticulous craftsmanship, and client collaboration to create a memorable and impactful visual identity.

Photo Editing

I am proficient in leading image editing software such as Adobe Photoshop. These tools enable me to retouch, manipulate, and enhance images professionally.

Presentation/Demo Design

I possess graphic design skills that enable me to create custom graphics, icons, and layouts for presentations. I can design visually appealing slides that align with branding guidelines and project objectives.

Printing & Publishing

I possess graphic design skills specifically tailored for print media. This involves creating layouts, selecting appropriate fonts and images, and optimizing designs for print production while considering factors like bleed, margins, and trim.

Video, Film Editing & Conversion

I am proficient in using industry-standard video editing software such as Adobe After Effects. I can efficiently edit video footage, arrange clips, add transitions, overlays, titles, and effects to enhance visual appeal.

Banners & Ads

I am proficient in using graphic design software such as Adobe Photoshop, Illustrator, and InDesign to create visually appealing banners and advertisements. These tools allow me to manipulate images, create custom graphics, and design layouts that attract attention.

Custom Shirt & tShirt Design and Prints

I have extensive experience in creating custom t-shirt designs. This includes conceptualizing ideas, sketching designs, and using graphic design software like Adobe Illustrator or Photoshop to finalize designs. I can create designs tailored to specific themes, audiences, or branding requirements.

Business Card Design

My experience in designing and printing business cards involves a combination of creative design skills and knowledge of printing processes. I have proficiency in graphic design software such as Adobe Illustrator, InDesign, and Photoshop, which are commonly used for designing business cards. I can create custom designs that reflect brand identity, incorporate logos, typography, colors, and other visual elements effectively.

Websites

100 ILS / hr

Wix

My experience with Wix revolves around creating and managing websites using the platform. I've gained this expertise through multiple personal and professional projects where I've worked on developing and customizing Wix sites for various clients and users.

Wix Website Creation: I have designed and developed several websites from scratch using Wix's user-friendly interface. This includes setting up layouts, adding features like image galleries, contact forms, online stores, etc.

EMPLOYMENT HISTORY

May 2018 - Today

Graphic Designer

Hamagazin , Ashdod, Israel

As a graphic designer integrated into a team dedicated to producing a magazine, my responsibility is to give a consistent and attractive visual identity to each element. Working closely with writers, art directors, and marketing managers, we collectively shape the face of each page.
Collaboration is also crucial in creating advertisements. By working closely with clients, I translate their visions and goals into compelling visuals. This synergy between the editorial team, advertisers, and myself enables us to produce ads that seamlessly integrate into the magazine while capturing the attention of the target audience.
Each team member brings specific expertise, and our collaboration enriches the creative process. We exchange ideas, evaluate concepts, and refine details to achieve a final product that embodies the magazine's collective vision. Working as a team allows us to push the boundaries of creativity, explore new approaches, and deliver a magazine of which we are proud, combining aesthetics with quality content.

May 2018 - Today

Graphic Designer

Hamagazin

As a graphic designer integrated into a team dedicated to producing a magazine, my responsibility is to give a consistent and attractive visual identity to each element. Working closely with writers, art directors, and marketing managers, we collectively shape the face of each page.
Collaboration is also crucial in creating advertisements. By working closely with clients, I translate their visions and goals into compelling visuals. This synergy between the editorial team, advertisers, and myself enables us to produce ads that seamlessly integrate into the magazine while capturing the attention of the target audience.
Each team member brings specific expertise, and our collaboration enriches the creative process. We exchange ideas, evaluate concepts, and refine details to achieve a final product that embodies the magazine's collective vision. Working as a team allows us to push the boundaries of creativity, explore new approaches, and deliver a magazine of which we are proud, combining aesthetics with quality content.

June 2018 - September 2023

Artistic Director & Graphic Designer

Trouver en Israel , Israel

As a graphic designer involved in the creation of a magazine, my role is to breathe life into each page by combining aesthetics, functionality, and visual engagement. The design process begins with laying out the articles, where I strive to find the perfect balance between text and images, thus creating an immersive reading experience.
In addition to laying out articles, my role extends to crafting impactful advertisements. Each advertising space is a canvas where I unleash my creativity to present advertisers' messages in an attractive and memorable way. I work closely with clients to understand their needs, crafting visuals that not only grab attention but also reflect the essence of their brands.

January 2017 - January 2023

Artistic Director & Graphic Designer

GOLDA Magazine , Israel

As a graphic designer involved in the creation of a magazine, my role is to breathe life into each page by combining aesthetics, functionality, and visual engagement. The design process begins with laying out the articles, where I strive to find the perfect balance between text and images, thus creating an immersive reading experience.
In addition to laying out articles, my role extends to crafting impactful advertisements. Each advertising space is a canvas where I unleash my creativity to present advertisers' messages in an attractive and memorable way. I work closely with clients to understand their needs, crafting visuals that not only grab attention but also reflect the essence of their brands.

COURSES & CERTIFICATIONS

December 2017

After Effects

Shenkar College

I learned to use Adobe After Effects. Adobe After Effects is a digital visual effects, motion graphics, and compositing application.

EDUCATION

October 2014 - July 2016

Media Design

Ashkelon Academic College

VOLUNTEER WORK

May 2020 - Today

Graphic Designer

UDI , Israel

The Union des indépendants en Israël (UDI - Union of Independant in Israel) is a Facebook group dedicated to mutual aid among French-speaking businesses and independent workers in the country. It was created last May, in the wake of the pandemic, as many Israelis found themselves unemployed or facing financial difficulties.
Its aim is to "bring together all French-speaking businesses in Israel, small or medium-sized enterprises," and to "create a union allowing for mutual exchange and enrichment."
In this association, my role was to design flyers, social media posts, and videos, as well as to assist French speakers in Israel by helping them develop their visual identity.