
Shely Marcel
Passionate and creative designer ui ux/graphic designer
Oranit, Israel
Freelancer
Usually responds within a day
ABOUT
I am a skilled and creative graphic designer with expertise in UI/UX design. Over the years, I have worked on a wide range of projects across various industries, including fashion, food, beauty, cosmetics, sports, restaurants, and auction houses. I specialize in creating visually compelling designs that enhance user experience and branding. My work includes designing websites, mobile apps, logos, branding materials, and digital illustrations.
I’m looking to connect with businesses, startups, and individuals who are in need of high-quality design solutions to elevate their brands. I’m particularly interested in collaborations that allow me to apply my expertise in both graphic and UI/UX design, helping businesses create engaging and user-friendly digital experiences.
Additionally, I’m open to connecting with other designers and professionals to exchange ideas, gain insights, and foster creative partnerships.
I’m looking to connect with businesses, startups, and individuals who are in need of high-quality design solutions to elevate their brands. I’m particularly interested in collaborations that allow me to apply my expertise in both graphic and UI/UX design, helping businesses create engaging and user-friendly digital experiences.
Additionally, I’m open to connecting with other designers and professionals to exchange ideas, gain insights, and foster creative partnerships.
LANGUAGES
Russian
Native or bilingual proficiency
Hebrew
Native or bilingual proficiency
English
Professional working proficiency
SKILL DETAILS
Design & Graphics
53 ILS / hr
Website Design
🌐 Website Design | Modern & User-Friendly Web UI
⏳ Estimated Time:
🔹 Landing Page Design (Figma) – 10-15 hours
🔹 Multi-Page Website Design – 15-25 hours
🔹 Website Redesign (UI/UX in Figma) – 5-8 hours
📌 What’s included?
✔ Custom website design in Figma / Adobe XD
✔ Responsive and mobile-friendly layout
✔ Wireframing and prototyping
✔ User-friendly navigation & modern UI trends
✔ Optimized for developers (organized layers, export-ready assets)
📌 Types of Websites:
✔ Business & corporate websites
✔ E-commerce websites (UI only)
✔ Portfolio & personal branding sites
✔ Landing pages for marketing campaigns
✔ SaaS platforms & dashboards
⏳ Estimated Time:
🔹 Landing Page Design (Figma) – 10-15 hours
🔹 Multi-Page Website Design – 15-25 hours
🔹 Website Redesign (UI/UX in Figma) – 5-8 hours
📌 What’s included?
✔ Custom website design in Figma / Adobe XD
✔ Responsive and mobile-friendly layout
✔ Wireframing and prototyping
✔ User-friendly navigation & modern UI trends
✔ Optimized for developers (organized layers, export-ready assets)
📌 Types of Websites:
✔ Business & corporate websites
✔ E-commerce websites (UI only)
✔ Portfolio & personal branding sites
✔ Landing pages for marketing campaigns
✔ SaaS platforms & dashboards
User Interface, Usability, Prototyping
I specialize in UI/UX design, focusing on creating intuitive and user-friendly digital experiences. My expertise includes interface design, usability optimization, and interactive prototyping to enhance user engagement and efficiency.
📌 Key Skills & Expertise:
✔ User Interface (UI) Design – Crafting visually appealing and functional interfaces for web and mobile applications
✔ Usability & User Experience (UX) – Ensuring seamless navigation, accessibility, and intuitive user interactions
✔ Wireframing & Prototyping – Developing interactive prototypes and wireframes using Figma, Adobe XD, and other UX tools
✔ User-Centered Design – Applying UX research and usability testing to refine and improve designs
✔ Responsive & Adaptive Design – Creating designs optimized for desktop, tablet, and mobile experiences
📌 Technical Proficiency:
✔ Figma, Adobe XD, Sketch – Industry-standard tools for UI/UX design
✔ Prototyping & Interaction Design – Clickable prototypes with micro-interactions for better user testing
✔ Usability Testing & Feedback Implementation – Enhancing designs based on real user insights
I am dedicated to creating user-friendly digital solutions that provide a seamless and engaging experience for users.
📌 Key Skills & Expertise:
✔ User Interface (UI) Design – Crafting visually appealing and functional interfaces for web and mobile applications
✔ Usability & User Experience (UX) – Ensuring seamless navigation, accessibility, and intuitive user interactions
✔ Wireframing & Prototyping – Developing interactive prototypes and wireframes using Figma, Adobe XD, and other UX tools
✔ User-Centered Design – Applying UX research and usability testing to refine and improve designs
✔ Responsive & Adaptive Design – Creating designs optimized for desktop, tablet, and mobile experiences
📌 Technical Proficiency:
✔ Figma, Adobe XD, Sketch – Industry-standard tools for UI/UX design
✔ Prototyping & Interaction Design – Clickable prototypes with micro-interactions for better user testing
✔ Usability Testing & Feedback Implementation – Enhancing designs based on real user insights
I am dedicated to creating user-friendly digital solutions that provide a seamless and engaging experience for users.
Flier, Brochure, Pamphlet Design
⏳ Estimated Time: 3-5 hours
🔹 Eye-catching flyer/poster design for events, promotions, or business advertising
🔹 Custom design tailored to your brand identity
🔹 High-quality, print-ready files (PDF, PNG, JPG)
🔹 Multiple size options (A4, A5, or custom dimensions)
🔹 Eye-catching flyer/poster design for events, promotions, or business advertising
🔹 Custom design tailored to your brand identity
🔹 High-quality, print-ready files (PDF, PNG, JPG)
🔹 Multiple size options (A4, A5, or custom dimensions)
Graphic Design
עיצוב גרפי, ביצועיסט
אני בעלת ניסיון רחב בעיצוב גרפי, כולל ביצוע עיצובים מרשימים ומקצועיים עבור מגוון תחומים. אני מתמחה ביצירת גרפיקות מותאמות אישית, פרסומות, חוברות, פליירים, ועיצובים נוספים שדורשים יצירתיות, דיוק ויכולת הביצוע ברמה גבוהה. כל פרויקט שאני לוקחת עליו, אני שמה דגש על מיתוג מדויק, עיצוב מהוקצע ויכולת להוציא את הרעיון הגרפי לפועל בצורה הטובה ביותר. אני שואפת לספק את התוצאה המושלמת תוך שמירה על לוחות זמנים וסטנדרטים גבוהים של איכות
אני בעלת ניסיון רחב בעיצוב גרפי, כולל ביצוע עיצובים מרשימים ומקצועיים עבור מגוון תחומים. אני מתמחה ביצירת גרפיקות מותאמות אישית, פרסומות, חוברות, פליירים, ועיצובים נוספים שדורשים יצירתיות, דיוק ויכולת הביצוע ברמה גבוהה. כל פרויקט שאני לוקחת עליו, אני שמה דגש על מיתוג מדויק, עיצוב מהוקצע ויכולת להוציא את הרעיון הגרפי לפועל בצורה הטובה ביותר. אני שואפת לספק את התוצאה המושלמת תוך שמירה על לוחות זמנים וסטנדרטים גבוהים של איכות
Drawing & Illustration
I specialize in custom illustrations and digital drawings, creating unique visual content for branding, marketing, publishing, and digital platforms.
📌 What I Offer:
✔ Hand-drawn & Digital Illustrations – Unique, detailed, and stylized illustrations for various projects
✔ Book & Editorial Illustrations – Engaging artwork for books, magazines, and blogs
✔ Branding & Marketing Illustrations – Custom graphics for businesses, websites, and advertisements
✔ Character Design & Concept Art – Custom character creation for games, animations, and storytelling
✔ Posters, Stickers & Merchandise – Eye-catching designs for products, prints, and promotional materials
📌 Software & Techniques:
✔ Adobe Photoshop, Illustrator, Procreate, Clip Studio Paint
✔ Hand-drawn & vector-based illustrations
✔ High-resolution, print-ready files in various formats (PNG, JPG, PDF, AI, SVG)
📌 What I Offer:
✔ Hand-drawn & Digital Illustrations – Unique, detailed, and stylized illustrations for various projects
✔ Book & Editorial Illustrations – Engaging artwork for books, magazines, and blogs
✔ Branding & Marketing Illustrations – Custom graphics for businesses, websites, and advertisements
✔ Character Design & Concept Art – Custom character creation for games, animations, and storytelling
✔ Posters, Stickers & Merchandise – Eye-catching designs for products, prints, and promotional materials
📌 Software & Techniques:
✔ Adobe Photoshop, Illustrator, Procreate, Clip Studio Paint
✔ Hand-drawn & vector-based illustrations
✔ High-resolution, print-ready files in various formats (PNG, JPG, PDF, AI, SVG)
Logo Design
Estimated Time: 3-5 hours
🔹 Custom logo design tailored to your brand
🔹 Unique, minimalistic, and modern style
🔹 Includes high-resolution files (PNG, SVG, AI, PDF)
🔹 Custom logo design tailored to your brand
🔹 Unique, minimalistic, and modern style
🔹 Includes high-resolution files (PNG, SVG, AI, PDF)
Presentation/Demo Design
עיצוב מצגות
אני עוסקת ביצירת מצגות מרשימות ויעילות שמסייעות להעביר מסרים בצורה ברורה ומושכת. כל מצגת שאני מעצבת מותאמת לצרכים הספציפיים של הלקוח ומטרת המצגת. אני שמה דגש על עיצוב חזותי מדויק, קביעת היררכיה ברורה של תוכן, ושימוש בטיפוגרפיה, צבעים, ואלמנטים גרפיים שמחזקים את המסר ומייצרים חוויית צפייה נעימה.
עיצוב הדגמות
בנוסף, אני מעצבת הדגמות ופרזנטציות אינטראקטיביות שמשקפות את המוצר או השירות בצורה הטובה ביותר. אני משתמשת בכלים דיגיטליים כמו Adobe XD ו-Figma כדי ליצור הדגמות מעוצבות שיכולות לשפר את חווית המשתמש ולהבהיר את הפונקציות והתהליכים באופן אפקטיבי. כל עיצוב הדגמה מותאם למטרה הספציפית של הלקוח, תוך שמירה על אחידות חזותית וסטנדרטים גבוהים של עיצוב
אני עוסקת ביצירת מצגות מרשימות ויעילות שמסייעות להעביר מסרים בצורה ברורה ומושכת. כל מצגת שאני מעצבת מותאמת לצרכים הספציפיים של הלקוח ומטרת המצגת. אני שמה דגש על עיצוב חזותי מדויק, קביעת היררכיה ברורה של תוכן, ושימוש בטיפוגרפיה, צבעים, ואלמנטים גרפיים שמחזקים את המסר ומייצרים חוויית צפייה נעימה.
עיצוב הדגמות
בנוסף, אני מעצבת הדגמות ופרזנטציות אינטראקטיביות שמשקפות את המוצר או השירות בצורה הטובה ביותר. אני משתמשת בכלים דיגיטליים כמו Adobe XD ו-Figma כדי ליצור הדגמות מעוצבות שיכולות לשפר את חווית המשתמש ולהבהיר את הפונקציות והתהליכים באופן אפקטיבי. כל עיצוב הדגמה מותאם למטרה הספציפית של הלקוח, תוך שמירה על אחידות חזותית וסטנדרטים גבוהים של עיצוב
Product & Industrial Design - SolidWorks
I specialize in industrial and product design, focusing on 3D modeling, prototyping, and manufacturing preparation using SolidWorks and other industry-standard tools. My expertise covers the full design process, from concept creation to final production-ready models.
📌 What I Can Do:
✔ 3D Modeling & Product Design – Creating high-quality, precise 3D models for industrial and consumer products
✔ Technical Drawings & Blueprints – Developing professional technical documentation and CAD files for manufacturing
✔ Prototyping & Rendering – Preparing photorealistic renderings and 3D prototypes for product visualization
✔ Material & Manufacturing Considerations – Designing with production feasibility in mind, ensuring cost-effective and functional solutions
✔ Packaging & Structural Design – Creating durable, innovative, and brand-aligned packaging designs
✔ Mechanical Design & Assembly – Working with moving parts, product components, and assembly optimization
📌 What I Can Do:
✔ 3D Modeling & Product Design – Creating high-quality, precise 3D models for industrial and consumer products
✔ Technical Drawings & Blueprints – Developing professional technical documentation and CAD files for manufacturing
✔ Prototyping & Rendering – Preparing photorealistic renderings and 3D prototypes for product visualization
✔ Material & Manufacturing Considerations – Designing with production feasibility in mind, ensuring cost-effective and functional solutions
✔ Packaging & Structural Design – Creating durable, innovative, and brand-aligned packaging designs
✔ Mechanical Design & Assembly – Working with moving parts, product components, and assembly optimization
Template Design
⏳ Estimated Time: 3-6 hours
🔹 Custom, reusable templates for presentations, social media, and business materials
🔹 Designed in Figma, Canva, or Adobe Illustrator
🔹 Fully editable and easy to use
🔹 Consistent branding and professional look
🔹 Custom, reusable templates for presentations, social media, and business materials
🔹 Designed in Figma, Canva, or Adobe Illustrator
🔹 Fully editable and easy to use
🔹 Consistent branding and professional look
GUI Design, UI, UX
🖥 UI/UX Design | Websites & Mobile Apps
⏳ Estimated Time:
🔹 Landing Page (Figma) – 10-15 hours
🔹 Website Redesign (UI/UX in Figma)
🔹 Mobile App UI (1 Screen) – 3-4 hours
📌 What’s included?
✔ Modern and user-friendly UI/UX design
✔ Designed in Figma / Adobe XD
✔ Wireframing, prototyping, and interactive elements
✔ Mobile-friendly and responsive layouts
✔ Pixel-perfect design optimized for development
⏳ Estimated Time:
🔹 Landing Page (Figma) – 10-15 hours
🔹 Website Redesign (UI/UX in Figma)
🔹 Mobile App UI (1 Screen) – 3-4 hours
📌 What’s included?
✔ Modern and user-friendly UI/UX design
✔ Designed in Figma / Adobe XD
✔ Wireframing, prototyping, and interactive elements
✔ Mobile-friendly and responsive layouts
✔ Pixel-perfect design optimized for development
Banners & Ads
⏳ Estimated Time: 1-2 hours
🔹 Engaging and visually appealing designs for social media, websites, or ads
🔹 High-quality, optimized for different platforms
🔹 Custom dimensions based on your needs
🔹 Engaging and visually appealing designs for social media, websites, or ads
🔹 High-quality, optimized for different platforms
🔹 Custom dimensions based on your needs
Mobile App Designer, iOS, Android
Mobile App UI/UX Design | iOS & Android
⏳ Estimated Time:
🔹 Single Screen Design – 3-4 hours
🔹 Full App Design (5-10 screens)
🔹 Redesign of Existing App
📌 What’s included?
✔ Custom mobile app UI/UX design in Figma / Adobe XD
✔ User-friendly and visually appealing interfaces
✔ Wireframes, prototypes, and interactive elements
✔ iOS & Android compatibility
✔ Organized, developer-friendly files
⏳ Estimated Time:
🔹 Single Screen Design – 3-4 hours
🔹 Full App Design (5-10 screens)
🔹 Redesign of Existing App
📌 What’s included?
✔ Custom mobile app UI/UX design in Figma / Adobe XD
✔ User-friendly and visually appealing interfaces
✔ Wireframes, prototypes, and interactive elements
✔ iOS & Android compatibility
✔ Organized, developer-friendly files
Package, Container Design
📦 Packaging Design | Unique & Eye-Catching Packaging
⏳ Estimated Time: 6-12 hours
🔹 Custom packaging design that enhances your brand’s identity
🔹 High-quality, print-ready files (AI, PDF, PNG, JPG, or dielines)
🔹 Designed for boxes, labels, bottles, bags, and other packaging types
🔹 Professional, modern, and minimalistic style
📌 What’s included?
✔ Unique packaging concept based on your brand identity
✔ Multiple design revisions until you’re satisfied
✔ High-resolution files, ready for print
✔ 3D mockups to visualize the final look
⏳ Estimated Time: 6-12 hours
🔹 Custom packaging design that enhances your brand’s identity
🔹 High-quality, print-ready files (AI, PDF, PNG, JPG, or dielines)
🔹 Designed for boxes, labels, bottles, bags, and other packaging types
🔹 Professional, modern, and minimalistic style
📌 What’s included?
✔ Unique packaging concept based on your brand identity
✔ Multiple design revisions until you’re satisfied
✔ High-resolution files, ready for print
✔ 3D mockups to visualize the final look
Business Card Design
⏳ Estimated Time: 2-3 hours
🔹 Professional and sleek business card design
🔹 Print-ready and digital versions
🔹 Double-sided design included
🔹 Professional and sleek business card design
🔹 Print-ready and digital versions
🔹 Double-sided design included
Infographics design
Infographic Design | Visual & Data Storytelling
⏳ Estimated Time: 4-8 hours
📌 What’s included?
✔ Custom infographic design tailored to your data & brand
✔ Visually engaging graphics, icons, and data visualization
✔ Designed in Adobe Illustrator / Figma
✔ High-resolution files (PNG, JPG, PDF, AI, SVG)
✔ Optimized for print & digital use
📌 Types of Infographics:
✔ Business reports & statistics
✔ Social media infographics
✔ Marketing & promotional infographics
✔ Educational & training visuals
✔ Step-by-step process infographics
⏳ Estimated Time: 4-8 hours
📌 What’s included?
✔ Custom infographic design tailored to your data & brand
✔ Visually engaging graphics, icons, and data visualization
✔ Designed in Adobe Illustrator / Figma
✔ High-resolution files (PNG, JPG, PDF, AI, SVG)
✔ Optimized for print & digital use
📌 Types of Infographics:
✔ Business reports & statistics
✔ Social media infographics
✔ Marketing & promotional infographics
✔ Educational & training visuals
✔ Step-by-step process infographics
Landing page design
⏳ Estimated Time: 10 hours
🔹 Responsive and conversion-focused landing page design
🔹 Modern UI/UX layout in Figma
🔹 Wireframing and prototyping included
🔹 Responsive and conversion-focused landing page design
🔹 Modern UI/UX layout in Figma
🔹 Wireframing and prototyping included
Indoor & Outdoor Signage, Digital Printing
I have extensive experience in indoor and outdoor signage design, traffic signs, and digital printing, ensuring high-quality, professional results tailored to industry standards.
📌 Expertise Includes:
✔ Indoor & Outdoor Signage – Designing effective and aesthetically appealing signage for businesses, retail spaces, exhibitions, and corporate branding
✔ Traffic & Directional Signage – Creating compliant and clear road signs, business directional signs, and public space informational boards
✔ Digital Printing & Large-Scale Graphics – Preparing print-ready files for billboards, posters, storefront displays, and custom signage
✔ Material & Production Knowledge – Familiar with various printing materials, substrates, and large-format printing techniques
✔ Software Proficiency – Skilled in Adobe Illustrator, Photoshop, InDesign, and industry-standard tools for print production
📌 Expertise Includes:
✔ Indoor & Outdoor Signage – Designing effective and aesthetically appealing signage for businesses, retail spaces, exhibitions, and corporate branding
✔ Traffic & Directional Signage – Creating compliant and clear road signs, business directional signs, and public space informational boards
✔ Digital Printing & Large-Scale Graphics – Preparing print-ready files for billboards, posters, storefront displays, and custom signage
✔ Material & Production Knowledge – Familiar with various printing materials, substrates, and large-format printing techniques
✔ Software Proficiency – Skilled in Adobe Illustrator, Photoshop, InDesign, and industry-standard tools for print production
Websites
80 ILS / hr
Wix
Wix Website Design | Custom Landing Page on Wix
⏳ Estimated Time:
🔹 Landing Page Design & Setup – 10-15 hours
🔹 Multi-Page Wix Website – 15-25 hours
📌 What’s included?
✔ Custom Wix website design (fully responsive & mobile-friendly)
✔ Landing page setup with optimized layout & CTA
✔ SEO-friendly structure & performance optimization
✔ Integration with Wix apps & third-party tools
✔ Basic animations & interactions
📌 Types of Wix Websites:
✔ Business & corporate websites
✔ Personal & portfolio websites
✔ E-commerce stores (basic setup)
✔ Landing pages for marketing campaigns
✔ Event & booking websites
⏳ Estimated Time:
🔹 Landing Page Design & Setup – 10-15 hours
🔹 Multi-Page Wix Website – 15-25 hours
📌 What’s included?
✔ Custom Wix website design (fully responsive & mobile-friendly)
✔ Landing page setup with optimized layout & CTA
✔ SEO-friendly structure & performance optimization
✔ Integration with Wix apps & third-party tools
✔ Basic animations & interactions
📌 Types of Wix Websites:
✔ Business & corporate websites
✔ Personal & portfolio websites
✔ E-commerce stores (basic setup)
✔ Landing pages for marketing campaigns
✔ Event & booking websites
EMPLOYMENT HISTORY
November 2024
-
January 2025
מעצבת גרפית
A.A.S. hivut , ראש העין- I designed and developed a rebranding strategy for A.A.S Hivut, a leading company in the cable industry. My role focused on creating a modern and relevant brand identity while maintaining the company's core values and adapting them to the industrial market.
- Responsibilities:
- • Rebranding – Designed a new logo, selected a modern color palette, and defined a unique typography style for the company.
- • Graphic Design – Created marketing materials such as posters, business cards, catalogs, and brand presentations.
- • Design Strategy – Established brand guidelines to ensure a consistent and cohesive visual identity across all platforms.
- • Marketing Material Redesign – Developed a unified and professional visual language for all digital and print assets.
- • Brand Recognition Enhancement – Adapted the visual identity to highlight the company’s expertise and professionalism in the industrial sector.
COURSES & CERTIFICATIONS
December 2024
Graphic Design and UI UX
Hacker U- I completed a Graphic Design and UI/UX course at HackerU College in Ramat Gan. The course covered key areas such as branding, typography, user experience, responsive design, and prototyping. It provided hands-on experience with industry-standard tools like Adobe Creative Suite, Figma, Adobe XD, and web design platforms like WordPress and Wix. The program aimed to equip students with the skills necessary to create visually compelling and functional designs for both digital and print media. Upon completion, I received a full diploma in Graphic Design and UI/UX.
EDUCATION
September 2023
-
December 2024
Graphic design and design UI UX
HackerU College At Ramat Gan- I have experience working as a graphic designer and UI/UX designer across multiple industries, including fashion, food, beauty, cosmetics, sports, restaurants, and auction houses. My projects range from website design and mobile app interfaces to branding, logo creation, and digital illustrations. I’ve also worked on redesigns and user experience improvements, focusing on creating visually appealing and user-friendly designs. My expertise includes using tools like Adobe Creative Suite, Figma, Adobe XD, and Tilda to deliver high-quality, customized solutions that meet client needs.
August 2023
-
September 2023
Digital Illustrator
Art Cosmos School- In the “Digital Creation Character” course, we focused on drawing unique characters and developing their stylistic design. We studied the fundamental principles of character design, including shapes, proportions, facial expressions, and stylistic features. The course taught me how to create characters that align with their personality and purpose, using various tools like Adobe Photoshop, Procreate, and Adobe Fresco. Emphasis was placed on creating original, visually engaging characters for use in animation, games, and other digital projects.
VOLUNTEER WORK
October 2024
-
January 2025
Graphic Designer
Electra Security- Responsibilities & Accomplishments:
- Designed Business Cards: Created professional and cohesive business cards, reflecting the company’s brand identity and enhancing networking efforts.
- Developed Flyers: Crafted engaging and informative flyers for marketing campaigns and company events, aimed at both internal and external audiences.
- Created Presentations: Designed visually appealing and impactful presentations for client meetings and internal use, highlighting Electra Security’s services and achievements.
ARMED FORCES
LINKS
behance.net/31781eef
Shely Marsal - Graphic design and branding| UI UX and web design| Freelance in Israel
Behance
18 SKILLS

53 ILS
/ hr
Design & Graphics
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