Philistine LLC

Design is my passion and my super power!

NY, USA

Freelancer

Contact

ABOUT

DESIGN DIRECTOR, LINGERIE | BRANDED & PRIVATE LABEL | HIGH GROWTH & STARTUPS

Lingerie is my super power and design is my passion. My expertise is connecting today’s fashion consumer and lingerie buyer, with brands that not only create and establish a unique niche but become impulsive buys. My innovations in lingerie, fueled by creative energy, passion for newness and instincts for what’s NEXT, bring in multimillion-dollar revenue because they are exciting, fresh, relevant and tell a cohesive story to the consumer.

Modern, classic, innovative, or youth, I know the market for fashion and lingerie, and I know how to appeal to it. I have traveled extensively to Europe, Asia, the Middle East, and South and Central America to drive new ideas, establish collaborations, and work with global manufacturors. Whether at my current position as Design Consultant for incredible Lingerie companies that are in the forefront of fashion, or in my previous positions with JCPenney and Victoria’s Secret, I have grown sales, revenue, margins, and sell-through.

LANGUAGES

Hebrew

Native or bilingual proficiency

English

Native or bilingual proficiency

Russian

Professional working proficiency

SKILL DETAILS

Technology

425 ILS / hr

Project Management

I managed large teams and I am a leader that inspired and motivates. I love working with talent and my goal is always to get the best out of creative people. "Pushing the envelope" is my approach - how to make things better, unique , attractive. Design is my passion and I have the eye for what would be next and what would stand out from the crowd, as there is no point in repeating. Knowing the history and knowing the market is only the ledge from which to jump to NEXT

Design & Graphics

444 ILS / hr

Drawing & Illustration

I am a great sketches and illustrator when it comes to designing clothes and lingerie. my sketches are accurate and can be technical as well.
I sketch full collections and can design graphics as well.

Fashion & Textile Design

I am a super creative designer, my expertise is in Lingerie but my angle in everything that I create is forward thinking, relevant, ground breaking and outside of the box design. I create inspiration / Concept boards, Colors, I sketch, I do comprehensive Tech Packs, Follow up through fitting for production - from Start to Finish. I love all the steps in creating a product.