Black Belt Marketing

Black Belt Marketing

UX Writer | Content Designer | Copywriter at Your Service!

Chiang Mai, Thailand
Freelancer
phone icon077-8036137
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ABOUT

Hey there!
I'm Amit Dana, a seasoned UX Writer with 13+ years of experience in the tech industry. I specialize in creating engaging, user-focused content and improving user experiences using AI tools like ChatGPT. I'm proficient in Figma and various content management systems and bilingual in English and Hebrew.

Career Highlights:

SciPlay: Increased user engagement by 20% with strategic UX writing.
Play Studios: Boosted in-app purchases by 16% through effective content strategies.
Playtika: Enhanced user retention by 10% with immersive game narratives.
Young Warrior Taekwondo Club: Grew web traffic by 20% and sales by 15%.
Blanco Advertising Agency: Led a creative team, securing high-budget clients.

With a BA in Business Management (Marketing) and multiple certifications, I'm ready to bring your project to life with top-notch content.

Let's connect!

LANGUAGES

English
Native or bilingual proficiency
Hebrew
Native or bilingual proficiency

Portfolio

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SKILL DETAILS

Sales & Marketing

150 ILS / hr
Content Marketing, Outbrain, Taboola
I've got hands-on experience in content marketing, including platforms like Outbrain and Taboola. Here's a snapshot of my work:

Blanco Advertising Agency: Led a team to develop content marketing strategies that drove significant traffic and engagement. We used Outbrain and Taboola to amplify our reach and attract high-budget clients.

Young Warrior Taekwondo Club: Implemented content marketing campaigns that increased web traffic by 20% and sales by 15%, leveraging platforms like Outbrain and Taboola for better visibility.

Various Tech Projects: Created compelling, SEO-optimized content that performed well on content discovery platforms, boosting engagement and driving conversions.

I excel at creating and distributing engaging content that reaches the right audience and drives results. Excited to bring my expertise in content marketing and platforms like Outbrain and Taboola to your projects!

Writing & Editing

150 ILS / hr
Creative Writing
I have a strong background in creative writing, especially within the tech and gaming industries. Here's a bit about my experience:

Playtika: Created immersive game narratives and character stories that enhanced user engagement and retention.

Blanco Advertising Agency: Led a creative team to develop innovative marketing campaigns, telling compelling stories that captivated audiences.

SciPlay and Play Studios: Crafted engaging and imaginative content that brought game concepts to life and boosted user interaction.

I love blending creativity with storytelling to craft content that really resonates. I'm excited to bring my creative writing skills to your projects!
Marketing Writing
I've got loads of experience in marketing writing, especially in the tech world. Here's a quick rundown:

Young Warrior Taekwondo Club: Social media and SEO strategies increased web traffic by 20% and sales by 15%.
Blanco Advertising Agency: Led a team to create awesome marketing campaigns, snagging high-budget clients.
SciPlay, Play Studios, and Playtika: I wrote engaging content and UX copy that boosted user engagement and retention.
I mix creativity with strategy to craft marketing content that really connects. I can't wait to apply my skills to your projects!

Web Content Writing
I've got solid experience in web content writing, particularly in the tech and gaming industries. Here's a quick overview:

SciPlay: Developed user-focused web content and UX copy, boosting engagement by 20%.

Play Studios: Crafted compelling digital assets and web content that helped grow in-app purchases by 16%.

Young Warrior Taekwondo Club: Increased web traffic by 20% with targeted and SEO-optimized content.

Blanco Advertising Agency: Led a team to create effective web content for high-profile clients, driving significant online engagement.

I focus on creating engaging, SEO-friendly content that connects with audiences and drives results. I'm looking forward to applying my web content writing skills to your projects!
Copywriting
I bring a blend of creativity, strategic thinking, and a deep understanding of user behavior to my copywriting projects. Whether it's crafting engaging microcopy, developing comprehensive marketing strategies, or writing compelling narratives, I strive to create content that not only engages but also drives results. I'm excited to bring this expertise to new projects and help clients achieve their goals through effective copywriting.

EMPLOYMENT HISTORY

January 2022 - January 2022

UX Writer

SciPlay , Israel
  • Consulted on product & monetization strategy & creative concepts. Hands-on UX writing and developed monetization and product UX strategies, resulting in a 20% increase in user engagement
January 2021 - January 2022

UX Writer

PLAYSTUDIOS , Israel
  • Oversaw the strategic and creative process, creating concepts and writing a wide variety of digital assets and Innovative monetization strategies, achieving a 16% year-over-year growth in in-app purchases through effective content management and strategic UX writing.
January 2019 - January 2021

UX Writer

Playtika , Israel
  • Provided creative solutions, storytelling, and microcopy. Understand game concepts and bring them to life by identifying characters, giving them tone and voice, and eventually writing the creative concept in the feature. Collaborated on creating immersive game narratives, ensuring brand voice consistency, and contributing to a 10% increase in user retention.

COURSES & CERTIFICATIONS

January 2024

ChatGPT prompt engieneering

Udemy
January 2020

UX Writing

UX Content Collective
January 2016

The complete digital marketing course

Udemy
January 2014

The complete digital marketing course

Linda.com
January 2013

Strategic planning

Habetzefer
January 2009

Copywriting

Habetzefer

EDUCATION

October 2012 - July 2015

BA in business management

Peres Academic Center

Reviews

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