Must-Follow Product Photography Tips From Our Expert

Sellers are always looking for new and different ways to increase Amazon sales, but the answer is right under their nose. Improving Amazon product photography not only attracts more traffic to your pages but also gives your shoppers a more detailed understanding of the product, which can, in turn, increase sales on Amazon. 

The problem is that photography uses a different skill set than retail, so many sellers simply don’t know how to take a good product picture. To help you get started, below we share 7 tips on how to optimize your Amazon product photography to increase FBA sales or Amazon sales in general.

 

1. Show Different Sides of the Product

One of the inherent problems with eCommerce is that shoppers cannot pick up or interact with the product — they rely on product photography to judge the item’s shape, weight, and moveability. So to give shoppers the fullest understanding of what they’re buying, show the product from different angles, in different forms, inside and outside the product packaging. 

It helps to shoot multiple angles of the product against a white background, just like the one required for your main image. Be sure to include a shot of everything unpacked from the container so your customers see what they’re getting, but also include a shot of the package before it’s opened. If your product has moving parts or accessories, show them in use, too. 

2. Use Creative Camera Angles

Aside from the main image requirements, you’re free to include additional, more creative product photography ideas. These can be instrumental in increasing Amazon sales if you know what kinds of photography shoppers want to see. 

• Infographics outlining features — You’re free to add text to some of your photos, so try pointing out certain features or hard-to-see parts, so shoppers know they’re there. 
• Products in use — Show actual people using your products so the customer can imagine what it’d be like to own it themselves. You can also use this style to demonstrate certain features that aren’t obvious. 
• Secondary objects — Include another object in the photo as a frame of reference for size and to be suggestive. For example, include an actual strawberry next to a strawberry-flavored product. 
• Show movement — If your product has moving parts, try taking multiple pictures of the parts in different positions so shoppers know its flexibility. 

You also should strongly consider Amazon product videos. Product videos are known to boost sales because they show off the product better than still photos. Customers can see how people use the product, and you can even demonstrate certain features that photos still can’t convey.