How Much Do Bookies Make A Year, Explained

Bookies or bookmakers are some of the most well-earning professionals in today’s world. Some may think that this is an easy profession and one that consistently pays well, offers high earnings, and has to make very little effort to make that money. However, that couldn’t be further from the truth.

Bookmaking may be lucrative, but it’s also quite demanding and is nothing short of a full-time job, especially if done at a larger, more professional scale. While legitimate and versatile platforms such as Ace Per Head’s pay per head (PPH) betting software can ease the burden considerably, it takes hard work to make a name for yourself in this competitive industry.

So how much do bookies actually make each year? Let’s take a look at some of the factors that influence their earnings and what they make on average:

Your employment status plays a role

There’s an evident variation in your earnings from bookmaking depending on your role; obviously, a book-owner, aka the person who owns the business, will presumably earn more than an agent. This isn’t always necessary, and there are plenty of outliers and exceptions, but generally, like any other industry, it is to be expected that owning your own setup or business is more profitable than working for someone.

With that said, however, it’s also important to note that bookmaking is incredibly lucrative, and you can’t really pin down how much someone makes based purely on employment status alone.

There are several variables even when you’re just an agent; you could have a loyal clientele, a high commission, and a direct cut of the profits that enable you to earn a lot more than certain book-owners. It’s all about finding your niche, honing your skillset, and building a loyal clientele for yourself.

Earnings for bookies vary across the board.

Generally, it should be noted that even with all of the above, including high-tech betting software for bookies, earnings can still vary significantly across the board. Some make tens of thousands of dollars a month, while others make the same amount per year. A lot goes into how money is earned via bookmaking, including how many players you have, their wagers, and the hold money rate.

If the book decides to set it at a lower percentage, the bookie will make a certain amount each time there are debts to be settled. However, based on experience, overall business performance, and the bookie’s own network, their holdings may be higher.

Additionally, some niches pay higher, although this comes with a higher risk, while others, like casino games, have a fixed set of odds. Long story short: no two bookies will always earn the same, but there’s always room for growth in this field.

That being said, if you’re looking for a rough estimate, Comparably puts bookie salaries anywhere between $43,130 to $122,350 a month! If you’ve integrated a reputable pay per head sportsbook software, you can easily expect to be at the higher side of this estimate.

Some factors are variable; others are fixed.

When it comes to bookmaking, there will be some variables you can control, while others, not so much. One factor that tends to remain consistent is that, at the end of the day, you will owe your customers too.

It’s important to focus on having a bankroll or some form of set income and commissions that allow you to take on more business because the last thing you want is to be the bookie with a bad rap.

Instead, focus on quality over quantity, and try bringing in quality players willing to take risks and put their money where their mouth is. You could have dozens of players in your betting pool, but if they only ever play at the minimum, your earnings won’t go too far.

There are different strategies to earn more.

This is where it’s important to strategize and incentivize players to participate more effectively. Bookmaking requires your insights and intelligence to balance the odds and make sure all bets are fully balanced, which also means that you need to figure out how you can make them bet a higher amount. Strategize using tools that Ace Per Head’s bookmaker software offers you, including detailed user insights and information that allows you to target and market to them specifically. Not only does it allow you to launch your own website and brand, but it also helps you reach out to clients in different ways.

Their software optimizes services across different devices, recording how many mobile and tablet users there are, sharing relevant marketing stats and advertising information, a real-time bet ticker that encourages users to take action, and much more.

PPH and technology are the future for bookies

No bookie can make it big in today’s changing era without the help of great pay per head software to run their business. Ace Per Head has designed a simple, easy-to-use pay per head betting software for bookies that are just starting out or have tons of experience and want to go digital, and made their work a lot easier.

Their software not only processes various figures, stats, and data sources to make recommendations, but it also helps them set lines, place their odds and create a professional environment where they’re focused on high-quality services.

The biggest thing about PPH software is that it guarantees earnings by charging users a fixed fee per head and generating income for you based purely on user activity rather than the odds and risk factors that come with gambling. If you’re not already using PPH for your bookie services, here’s how to make that switch. 

Ace Per Head offers one of the best betting software for bookies, helping them set up bookmaking and betting platforms for their business. Whether you’re an individual consultant or run a business, you can learn more about some of the best features. The software also enables flexible payment methods, offers casino games, and has more options for bookmakers across various niches. You can contact them to know more, sign up for a demo, and try out their reputable pay per head betting software today.