Link anchor. Correct compilation.

Anchor Compilation: How to Compose an Anchor List Correctly
Search engines (PS) use many different factors, each of which positively or negatively affects the final position of a web resource in the SERP. Anchor backlinks are no exception.

Anchor is the visible text part of the link inserted between the a tags. That is, instead of https://www.rookee.ru/, the user will see "Automatic promotion service" or "Click here". Competently compiling anchors allows search robots to find out what it is about, whether its content is relevant to the user's request, and also determine the weight transferred by the donor site to the acceptor site before they go to the landing page.

The influence of anchors on website promotion
Of course, not only the link text affects its weight. But other things being equal, a link containing a keyword or phrase will be more powerful than a simple URL or a link like “Here”, “Here”, “More”, etc.

There are three types of anchor links:

 - with a direct occurrence of a key phrase;
 - diluted anchors, when the key is diluted with additional prepositions, words, the case, number, etc. change;
 - not containing keywords (links like "Read", "Here", "Click here", etc.).

Anchors of the first type have the greatest impact on website promotion, and the third type has the least effect, since PS take into account their relevance. As you know, the external link mass of the site has a great influence on the ranking of the resource. And despite the denial of this fact by search engines, it is. Robots are not yet smart enough to determine the usefulness of a site based on its content alone.

How to compose an anchor
Why is it so important to make high-quality and competent anchors? Everything is simple. The text of your link will be seen by both users and search robots. Therefore, it must be readable, attractive, and relevant to search engine algorithms at the same time.

Here are some tips on how to compose an anchor correctly.

1. Analysis of competitors.

Before you start writing anchors, you need to study similar pages of competitor sites. It is worth analyzing only niche leaders who are in the top of the search results. This can be done using specialized software, such as Ahrefs, Majestic, MegaIndex, etc. With the help of analysis, you can find out which anchors are used more often and which less often, as well as get other useful information (strategies, donor sites, keywords, titles, etc.). d.).

2. Use of keywords.

Using keywords in anchor links

Keywords in anchor
Most anchor links should contain direct or diluted occurrences of keywords. The presence of the key gives more weight to the link, which means that the impact on the quality of the entire link profile will be positive. The addition of such links should be justified, they should succinctly fit into the surrounding text. If a regular site URL or an anchor like “here”, “buy”, “read” looks much better, you can refuse to add keywords.

3. Moderate use of the same anchors.

The number of identical anchor links should not exceed 30% of the total number of backlinks linking to this page. It is worth remembering that for search engines there is no difference between cases, tenses, the presence and absence of prepositions. For them, it's all the same phrase. They also do not notice the rearrangement of words in places. Therefore, they should all be considered as the same anchor. For example, there is no difference between "Creating a site on a turnkey price" and "Price for creating a site on a turnkey basis". The difference is obvious only to readers.

4. Accounting for key frequency.

The higher the frequency of a keyword or phrase, the more often it should appear in backlink texts, while not violating the above condition. Each page has one main query (for example, "Autopilot of contextual advertising" or "SEO website promotion"), which is entered by users most often. It is he who should be given the most attention. The Yandex.Wordstat service will help determine the frequency. It shows statistics only for Yandex, but in other search engines the picture is not much different. Therefore, it can be used even if you are promoting on Google.

5. Accounting for surrounding text.

As mentioned above, search robots do not see the difference between different cases, tenses, in the arrangement of words. This allows you to adapt the same text anchor links for different articles. Today, search robots have become much smarter than before. They have learned to correlate the text around links with the content of the page they lead to. That is, a link inserted in the wrong place without suitable accompanying content can not only have zero efficiency, but even negatively affect the quality of the link profile.

6. Copying from competitors.

If you are completely new to SEO and it’s hard for you to write your own anchors, you can copy them from competitor sites, from pages with similar topics. It is worth remembering that if a competitor has done a good job on the link mass of his site, then his anchors will be adapted to specific sites, specific articles. By going to the donor page, you can see how the anchor is used, where it is placed and in what key it is used.

7. Use of internal links.

All tips and tricks also apply to internal links. Their use will help to more rationally distribute the statistical weight between different web pages of the resource. By the way, we recommend this article for review https://sitechecker.pro/site-audit-issues/internal-link-no-anchor-text/ . Often people have the problem of “internal link without anchor text”, and there you will find detailed instructions on how to fix it.

Outcome
In summary, I would like to note that anchor links have not yet lost their relevance and are unlikely to lose it in the near future. Despite all the attempts of search engines to completely abandon link promotion, external links still remain one of the main ranking factors. These were the main tips and tricks on how to properly compose anchors for a web resource. Consider the peculiarities of your semantics, keywords, as well as the content of donor pages, and then your links will have the most positive effect.