Link building: how to promote a site with links

What is link building and why is it needed? Does buying links still work? How not to fall under the filters of search engines?

What is link building?
Link building (from the English link - link, building - construction) is an increase in the number of external links leading to the site. External (or back) are links to a resource from other sites, blogs, forums. Link building is one of the popular SEO practices.

Why is this needed?
The purpose of the site is to receive traffic: visitors and customers. To attract users, the site should be as high as possible in the search results, preferably in the top 5. According to Backlinko, only 9% of users go to the bottom of the first page of the search results, 59% visit only the first page of the search.

The number of external links and their quality is one of the factors that affect the position of sites in search results. Search engines believe that the more links to a resource, the more popular and better it is. Links are a signal that information from the site is trusted by other portals.

They say that the forum link building is no longer working. This is true?
There are different opinions of SEO specialists on this matter. We believe that forum link building is still effective, and you can order it here https://linkbuilding.website/ . The most common is this: quality links to the site remain one of the important factors by which search engines rank resources in the search results. But in recent years, search engines are increasingly focused on behavioral factors.

Here is one of the cases from the end of 2021. SEO specialists managed to bring the book's website to the top of search results for narrow queries in five months. In this case, the links not only boosted the site in search results, but users followed the links and bought the book.

Link building works not only for SEO and sales, it also develops the brand. If a link to a site is often found on authoritative resources, readers remember the company or person.

If we make good content, people will link to us anyway. Is not it so?
Ideally, when other resources themselves place links to your site. But for this he must be famous and authoritative. So, many in their texts refer to RBC, Reddit, Rosstat, but almost no one refers to the site of a local dairy or a blogger with a thousand subscribers.

Most of the sites that need promotion are little known. Therefore, you have to get links yourself: write articles, reviews and interviews for the media, be placed in catalogs and on maps, ask for feedback and share the link on social networks.

Where can you post links?
Here are some common types of sites where links are placed:

 - Thematic sites and mass media. If the promoted resource is a website of a marketing agency, it is logical to write articles for publications about marketing and IT, and put links to your resource inside the materials. Often sites are willing to host useful content for free.
 - Blogs. You can keep a company blog in Yandex.Zen, VC, TJournal and other resources and leave links to your site. As a rule, such a blog is free.
 - Sites with reviews. It is better if reviews are left by real customers. How to motivate them to do this - read our SERM guide.
 - Social networks. Links to the site can be left by grateful customers along with reviews about the company.
 - An advertising post on a blogger or on a community page will also add “weight” to the site.
 - Thematic forums. Here links should benefit people. Don't post useless ads.

Search engines can punish for buying links?
Yes, bulk buying links is called link spam. The search engines are fighting him. You can not increase the reference mass dramatically - this is unnatural. If search robots suspect a site of cheating links, it may fall under the filters. It will not be shown in the search results, and the pages will lose high positions. In this case, you will first have to remove the site from the filters, and then start promoting it again.

You need to combine different sources and monitor their quality. The more links to the site are placed in authoritative and popular sources, the better search robots respond to the site.