Shakil Morad

Key Components of a Digital Marketing Strategy

Some key components of a digital marketing strategy include:

Defining the brand: Utilise brand guidelines to define your brand. Consider the Unique Selling Points (USPs) of your business.

Developing customer personas: Understand demographic information such as age, gender, location, as well as the motivations that drive people to choose the products and services. Use Google Analytics to assist in creating buyer’s persona and segment them according to the keywords in organic traffic

Defining S.M.A.R.T. (Specific, Measurable, Achievable, Relevant, Time-bound goals.) marketing objectives and KPIs: E.g. Achieve a 20% increase in leads generated from the contact form within the next 6 months

Identifying target markets: Use market research tools such as Google Keyword Planner, Google Trends, and Facebook Audience Insights to conduct market research and identify potential target markets

Performing competitive analysis: Use the web and social analytics tools such as similar web, Semrush, and SocialBakers to analyse your competitors and conduct a SWOT analysis.

Managing and allocating resources appropriately to achieve objectives: Resources include manpower (in-house team or outsource, external marketing agencies) and budget.

Reviewing and optimising campaign performance: Use digital marketing analytics tools such as Google Analytics to track, measure, and report your digital marketing campaigns’ performance

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