Dana Ohana

ישראל

פרילנסר

צור קשר

שפות

אנגלית

שפת אם

עברית

שפת אם

ספרדית

שליטה בינונית

תחומי התמחות

מרצים ומדריכים

מרצים, מדריכי LinkedIn

מרצים, מדריכי שיווק ומכירות

קאוצ'ינג ואימון

אימון עסקי

שיווק ומכירות

670 ₪ לשעה

יצירת לידים

פיתוח עסקי

ייעוץ, ליווי עסקי

- Building online brands
- Working with sales team
- Social media expert

אסטרטגיה שיווקית

1-on-1 consultation

מיתוג, תדמית עסקית

פייסבוק, שיווק, פרסום Facebook

Instagram

ניתוח שיווקי

שיווק תוכן - אאוטבריין, טבולה

נסיון תעסוקתי

ינואר 2020 - היום

Owner and Founder

Big.Consulting, South Africa

I am a branding and social media expert, my belief is that we are all brands, and we are all unique and we all have a story to share, the story that got us to where we are now. I help my clients to create their own personal brand by telling their story, building their own community >> building relationships by solving the problem and not by selling a product/ service >> building trust while using social media the right way.
- Marketing and strategy consultation
- Social media 1-on-1 trainings
- Hosting workshops
- Create online courses and tutorials.
- Community management on different platforms such as Facebook and Telegram.

ספטמבר 2015 - אוגוסט 2018

End User & Trade Marketing Manager

Kimberly -Clarck , South Africa

- Implement and drive segment-specific EMEA platforms and campaigns
- Develop End User & Channel Marketing Plan
- Agree Marketing Plan with Country Marketing Manager & Sales Leaders for key segments (and distributors as relevant)
- Develop & manage A&P budget plans for End Users & Channel activities and monitor ROI
- Roll out & monitor Channel & End User Marketing Programs
- Distributor Communication
- Manage Segment, platform and product launches to target End users & Channel
- Create Marketing support materials for campaigns and other marketing activities
- Provide feedback and ensure products meet local end-user needs and regulations
- Manage and proactively develop PR & Advertising
- Manage local Exhibitions
- Feedback segment end user & channel needs , issues and concerns to Country Marketing Manager
- Find lead lists from local sources
- Search for segment-relevant industry associations and other entities that could support marketing activities
- Manage/ check translations of marketing collaterals & marketing presentations relevant to end user & channel activities
- Maximize use of tools as processes like CTM, DDS, Marketo, SFDC to drive segment growth
- Agree and implement Marketing actions as implementation or follow-up to DDS projects
- Implement commercial teachings and tools for sellers teams for key segments (What is our right to win)
- Compile competitor and pricing information for products
- Implementing sales training within specific segments and relevant product categories for end users and channel team
- Spend 20% of time in field with sales team each week
- DRS Training

מרץ 2013 - אוגוסט 2015

Brand Manager

Kimberly -Clark , Israel

- Promoting marketing platforms in various segments.
- Increasing market share and sales volumes
- Managing and analysing product launches.
- Understanding the competitors.
- Responsibility for product design, initiating new products, from gathering product requirements from the client, through product definition.
- Working closely with the development department in the planets.
- Managing budget
- Increasing revenues and profitability improvement initiative.
- Leading and implementing marketing launches and suitability as a tool for the sales team.
- Dealing with several factors: PR, advertising, sales promotion, graphic artists, printers and suppliers.
- Marketing activates such: import and design new products, launch platforms, launch promotions etc.
- Managing digital: Website (SEO + Design) and social media.
- For 6 months I've replaced marketing manager ¡V during that I've managed and implement marketing strategy, all activates where on my responsibility. Due that I received recognition as exceptional employee in the division and company.

אוגוסט 2012 - מרץ 2013

Category Manager

Tnuva , Israel

- Managing projects for different brands.
- All trade marketing activities.
- Working with the different marketing managers and sales team.
- Creating promotions and analysing the data.

ינואר 2011 - אוגוסט 2012

Assistant Director of Marketing at Tnuva

Tnuva , Israel

Dealing with several factors: PR, advertising, sales promotion, graphic artists, printers and suppliers.
 Packaging production to Israel and abroad.
 Building business reports, analysing and presenting conclusions.
 Collaborating with TM department of visibility and activities at point's sale.
 Collaborating with Trade and sales on new launches and exciting products and promotions.
 Project manager such as product launches, ATL activates etc.
 Working directly with the plant team (production manager, food technology, purchasing and quality manager) and being involved in R&E.
 Managing website, Facebook page and other digital media content.
* I functioned as a brand manager