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14 ינואר, 2024

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Entry description

This project was an exciting opportunity to redesign the online presence of Booty, a second-hand exclusive fashion store with a focus on sustainability and charitable contributions. The redesign reflects the brand's evolution and heightened commitment to making fashion a force for good.

Website Redesign and Aesthetic Update:

The updated website showcases the progress in design skills over a year and a half, presenting a modern, more engaging user interface.
We introduced decorative frames for products, with each background color thoughtfully chosen to complement the item's photo, enhancing visual appeal.
Improved User Experience and Functionality:

Added new features like side photos on the product card and an accordion for detailed product characteristics, improving user navigation and information accessibility.
The layout was restructured to emphasize Booty's unique selling proposition: high-quality second-hand fashion that contributes to a better world.
Sustainability and Ethical Fashion Narrative:

The website now more prominently communicates Booty's mission of supporting sustainable fashion and its initiative of donating 30% of sales to charities.
We've integrated content that questions current fashion industry practices, advocating for responsible consumption and highlighting Booty's alternative approach.
This redesign not only captures Booty's essence as a purveyor of exclusive, eco-friendly fashion but also serves as a platform to educate and inspire customers about sustainable lifestyle choices. The new Booty online shop is a testament to how digital spaces can mirror and amplify a brand's core values and vision for a better world.
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