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Brand Book Design , Brand Design , Brand Development , Brand Identity , Brand Identity Design , Brand Identity & Guidelines , Design Mockup
Sarıkız has evolved from a mineral water brand into a cultural phenomenon, infusing life's moments with its unique essence. Butcher Studio was tasked with capturing this transformation and translating Sarıkız's rich heritage into a contemporary brand experience.
Brand History & Vision
Sarıkız’s journey began with a single goal: to be more than water—to be a companion for life's diverse scenarios. This vision quickly expanded, becoming the backdrop of workouts, the pulse of parties, and the solace of quiet evenings. Sarıkız became a symbol of support and unapologetic uniqueness.
Brand Evolution
Today, Sarıkız stands as a voice of the new era—a manifesto of authenticity and self-expression. Its presence is felt in every celebration, every athletic challenge, and every step towards change.
Design Philosophy
Embracing the daring spirit of its audience, Sarıkız’s branding defies the conventional. Butcher Studio introduced brutalism into the design, a raw, unfiltered style that mirrors the brand's honest and provocative ethos. Traditional Arabic geometric patterns were reimagined into modern symbols, like the smiley face on the Vitamin C flavor, creating a visual language that resonates with Sarıkız's diverse and dynamic audience.
Brand Elements & Typography
Our design approach weaved in the Arabic style with a modern twist, using traditional patterns as a foundation for innovation. The primary typography, bold and unembellished, speaks to the brand's straightforwardness and authenticity.
Color & Imagery
Each flavor's identity is defined by a distinct color palette, reflecting the diversity and vibrancy of the brand. Analog aesthetic images capture candid emotions, encapsulating the brand's connection with its consumers.
Marketing Materials
From posters to flyers, banners to apparel, each piece of marketing collateral is a testament to Sarıkız's commitment to standing out. The merchandise serves not just as promotional tools but as extensions of the brand's manifesto.
Digital Presence
In the digital realm, Butcher Studio crafted a website that embodies Sarıkız's mission—unconventional, user-friendly, and visually impactful. The use of rounded corners and varied graphic elements draws the user into a journey that is both familiar and adventurous.
Conclusion
In partnering with Sarıkız, Butcher Studio has not just redefined a brand but has helped shape a lifestyle. Our work reflects a deep understanding of Sarıkız's mission to empower and unite those who seek to make their mark. Together, we've created a brand that is ready to accompany its audience into a future where individuality reigns supreme.
Sarıkız has evolved from a mineral water brand into a cultural phenomenon, infusing life's moments with its unique essence. Butcher Studio was tasked with capturing this transformation and translating Sarıkız's rich heritage into a contemporary brand experience.
Brand History & Vision
Sarıkız’s journey began with a single goal: to be more than water—to be a companion for life's diverse scenarios. This vision quickly expanded, becoming the backdrop of workouts, the pulse of parties, and the solace of quiet evenings. Sarıkız became a symbol of support and unapologetic uniqueness.
Brand Evolution
Today, Sarıkız stands as a voice of the new era—a manifesto of authenticity and self-expression. Its presence is felt in every celebration, every athletic challenge, and every step towards change.
Design Philosophy
Embracing the daring spirit of its audience, Sarıkız’s branding defies the conventional. Butcher Studio introduced brutalism into the design, a raw, unfiltered style that mirrors the brand's honest and provocative ethos. Traditional Arabic geometric patterns were reimagined into modern symbols, like the smiley face on the Vitamin C flavor, creating a visual language that resonates with Sarıkız's diverse and dynamic audience.
Brand Elements & Typography
Our design approach weaved in the Arabic style with a modern twist, using traditional patterns as a foundation for innovation. The primary typography, bold and unembellished, speaks to the brand's straightforwardness and authenticity.
Color & Imagery
Each flavor's identity is defined by a distinct color palette, reflecting the diversity and vibrancy of the brand. Analog aesthetic images capture candid emotions, encapsulating the brand's connection with its consumers.
Marketing Materials
From posters to flyers, banners to apparel, each piece of marketing collateral is a testament to Sarıkız's commitment to standing out. The merchandise serves not just as promotional tools but as extensions of the brand's manifesto.
Digital Presence
In the digital realm, Butcher Studio crafted a website that embodies Sarıkız's mission—unconventional, user-friendly, and visually impactful. The use of rounded corners and varied graphic elements draws the user into a journey that is both familiar and adventurous.
Conclusion
In partnering with Sarıkız, Butcher Studio has not just redefined a brand but has helped shape a lifestyle. Our work reflects a deep understanding of Sarıkız's mission to empower and unite those who seek to make their mark. Together, we've created a brand that is ready to accompany its audience into a future where individuality reigns supreme.
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