Elchai Granot

Experience of 9 years in: operation management, product management, marketing management, sales management, online activity management, managing employees, suppliers and sub-contractors during which I increased profit while decreasing costs.

•Building and managing internal media buy team (working closely with Facebook and other big networks/publishers)
•Managing all web acquisition, both internal and external at a yearly budget of more than 15M USD
•Managing integrations of marketing tools and platforms
•Managing mobile acquisition on Facebook
•Managing big scale retargeting activities
•Managing projects of products and features (marketing wise) to improve funnels in terms of monetization and engagement
•Managing marketing team. Penetration to new markets, creating an international brand, managing the following campaigns: viral marketing in social networks, SEO, SEM, media campaigns (PPC, CPM, PPV), Email Marketing, SMM, PR, affiliates and executing offline marketing events.
•Managing and operating conversion, monetization, promotions, retention and support departments
•Managing a marketing team of 10 people and at a yearly budget of 600K USD
•Decreased the CPA to 10% in two months
•Increased company’s income by 200% within five months

I have more than 9 year of experience with marketing as a consultant and VP marketing, I ran marketing campaigns for companies with low budget and for big companies with over 15M USD yearly budget

Experience of 9 years in: operation management, product management, marketing management, sales management, online activity management, managing employees, suppliers and sub-contractors during which I increased profit while decreasing costs.

My past experience includes the following:
•Consultant to online marketing companies. Increasing the companies’ activities, opening new categories, coordination of marketing activities with the use of new tools and methods.
•Consultant to development/online gaming companies. Increasing the income by more than 400% a year by opening new markets around the world and improving business procedures
•Consultant to start-up companies. Checking ROI, preparation of business materials such as: business plans, forecasts, presentations for investors. Creating new collaborations, finding marketing, development and business solutions and helps with fund raising.

I’ve managed teams of media buyers in the last 9 years over Google and managed to decrease each time the CPA (cost per action) and by doing so, improve ROI for these campaigns

I've managed teams of media buyers over Facebook, linkedin and twitter with massive monthly budgets of over 1M per month
I've also managed to succeed with performance based deals over Facebook.

My past experience includes the following:
•Building and managing internal media buy team (working closely with Facebook and other big networks/publishers)
•Managing all web acquisition, both internal and external at a yearly budget of more than 15M USD
•Managing integrations of marketing tools and platforms
•Managing mobile acquisition on Facebook
•Managing big scale retargeting activities
•Managing projects of products and features (marketing wise) to improve funnels in terms of monetization and engagement
•Managing marketing team. Penetration to new markets, creating an international brand, managing the following campaigns: viral marketing in social networks, SEO, SEM, media campaigns (PPC, CPM, PPV), Email Marketing, SMM, PR, affiliates and executing offline marketing events.
•Managing and operating conversion, monetization, promotions, retention and support departments
•Managing a marketing team of 10 people and at a yearly budget of 600K USD
•Decreased the CPA to 10% in two months
•Increased company’s income by 200% within five months

I’ve managed teams of media buyers over Facebook, linkedin and twitter with massive monthly budgets of over 1M per month
I’ve also managed to succeed with performance based deals over Facebook.

As part of my work as consultant and VP product in the past, I’ve managed to define products, create new features with proven ROI value in big and small companies