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VidAdBox and film director Tzach Nissenboim was approached by the IDF with the need to create a video that attracts teenagers with a passion for technology to join a new "after-school" program that will provide them with more advanced technological skills.
We gladly accepted the challenge and began to think of ways this can be accomplished,
we came to the conclusion that the best way to approach this challenge is by combining live footage with VFX in order to enhance the overall Hi-Tec feeling and to give the viewer a more personal sense of the subject.
The process began with creating the right call to action and script. We know that this is a very important base for every video, without the right content and message the result will be like a car without gas to drive it forward. From there we filmed the actors in a full green screen studio, then all the VFX were created in After Effects with combination of Motion Tracking in Autodesk MatchMover and 3D elements that were created in Autodesk Maya.
We gladly accepted the challenge and began to think of ways this can be accomplished,
we came to the conclusion that the best way to approach this challenge is by combining live footage with VFX in order to enhance the overall Hi-Tec feeling and to give the viewer a more personal sense of the subject.
The process began with creating the right call to action and script. We know that this is a very important base for every video, without the right content and message the result will be like a car without gas to drive it forward. From there we filmed the actors in a full green screen studio, then all the VFX were created in After Effects with combination of Motion Tracking in Autodesk MatchMover and 3D elements that were created in Autodesk Maya.
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