כתיבת שני מיילים כחלק מתכתובת מסוג Auto Responder הנשלחת למשתמשים חדשים

- These are the 6th & 7th out of 8 emails that are being sent to users who have downloaded our software and agreed to receive these informational emails.
- This is a B2B form of communication.
- Writer will need to learn our 4 products key features and value propositions (mostly by viewing their 4 product pages. Additional info is available, of course).

** This could be the beginning of a long-term relationship **


First Email will direct to 2 "How-to" PDFs and will contain:

- Short opening paragraph

- Short explanation paragraph that will elaborate on a certain feature and will direct readers to a PDF link

- Short explanation paragraph that will elaborate on the 2nd feature and will direct readers to a PDF link

- Short Ending paragraph


2nd Email is a "Case Study" email and will contain:
- Opening sentence

- About 4-5 paragraphs long , will be written from a customer point of view.
Will discuss how our company's 4 products have changed his business model to an SaaS model, increasing his revenues while improving cost structure (or maybe “dramatically improving the bottom line…")

- Closing sentence