דרוש פרילנסר מומחה לבניית תיק שיווק ויחסי ציבור לחברה (CORPORATE MEDIA KIT)

תיאור הפרוייקט רשום באנגלית מכיוון שתיק הפרזנטציה לחברה צריך להיכתב באנגלית:

We see the press kit (2 versions- physical and electronic)
being used as following: the physical can be used as a credibility piece that can be used as a nice leave-behind with a brochure or some other pieces of collateral material, such as line sheets.

The digital kit can be used to reach out to press and position company executives as subject matter experts to be quoted, interviewed and used for industry stories and also to open doors with new clients (Retail Clients or Individual Clients). We can also consider distributing some of the releases via news wire services to help with SEO and increase website traffic.

With those goals in mind, some of the content in the kit should include:
- About the company
- Profiles on key executives
- Release on product lines - the Forevermark brand and private label
- Recent news such as: new retail partnerships, end of year growth, industry trends noted, new organizations joined, any other Press Releases, etc.
- Retailer tips: A "best practices" tip sheet for retailers on how to gain customer loyalty, increase sales and sell as a brand, not a commodity
I'd also like to explore whether there any other angles we can discover that could form a point of differentiation for our company - special manufacturing processes, quality control steps, metals used, unique settings, technology. etc.

If you have any questions, please advise. Otherwise, please advise with a proposal, cost and delivery time. Which other services do you provide? do you have a website and references/portfolio?

Thank You very much,
Dror