Post Project
Continue with Facebook
Continue with LinkedIn
Message
During a recent business trip to Japan, I was reminded that while AI can analyze data and propose strategy slides, it still can’t taste the product, read the room, or spot the subtle cultural cues that make or break a great marketing insight or Go-To-Market plan
Jonathan Album
Helping you develop a clear added value proposition & strategy to differentiate and grow your brand
Modi'in-Maccabim-Re'ut, Israel
Freelancer
ABOUT
I am an experienced Marketing Consultant with a proven track record of developing and implementing successful marketing strategies for leading consumer brands and B2C and B2B global start-ups.
With over 30 years experience as CMO and VP Marketing at blue chip companies (Strauss and Unilever) and early/ mid-stage startups, I apply my passion for achieving business objectives through insights based on consumer research and data, a robust business strategy, a coherently positioned and targeted brand, an engaging story and a consistently executed go-to market strategy.
Consultancy clients:
▪ Gat Foods (Global Beverage Ingredients) - Built brand strategy, innovation strategy and process and brand architecture
▪ Alphabiome.ai (Biotech): Developed marketing strategy and managed launch
▪ Metha.ai (Agritech): Initiated and managed rebranding, repositioning and launch plan
▪ Flying Spark (Biotech and FoodTech): Built marketing strategy and led repositioning
▪ Verbit.ai (B2B AI powered transcription): Developed self-service marketing strategy and customer journey
▪ Rise Up (Fintech): Built process for target audience definition and messaging
▪ Myjools (Jewelry): Oversee marketing strategy
▪ AccessiBe (AI powered web accessibility): Developed LinkedIn strategy
CMO and VP Marketing Roles Included:
▪ Simply (formerly JoyTunes) - I led innovative exploratory work into new growth opportunities including new market segment identification and the profiling of high potential consumer segments, new channel development and a multi-touch consumer journey.
▪ At mifold, a B2C child safety start up , I led the global roll-out strategy, branding, new product launches, demand generation in the US, digital marketing, crowdfunding, Amazon advertising and the interface with the global distributor network.
▪ At Unilever and Strauss I successfully managed the P&L of market leading brands, developed and launched new brands and products, created new market segments and was behind some of Israel's most innovative and successful digital and traditional campaigns.
▪ At Better Place and Strauss Water I built global consumer brands and developed the launch strategies in a number of global markets.
With over 30 years experience as CMO and VP Marketing at blue chip companies (Strauss and Unilever) and early/ mid-stage startups, I apply my passion for achieving business objectives through insights based on consumer research and data, a robust business strategy, a coherently positioned and targeted brand, an engaging story and a consistently executed go-to market strategy.
Consultancy clients:
▪ Gat Foods (Global Beverage Ingredients) - Built brand strategy, innovation strategy and process and brand architecture
▪ Alphabiome.ai (Biotech): Developed marketing strategy and managed launch
▪ Metha.ai (Agritech): Initiated and managed rebranding, repositioning and launch plan
▪ Flying Spark (Biotech and FoodTech): Built marketing strategy and led repositioning
▪ Verbit.ai (B2B AI powered transcription): Developed self-service marketing strategy and customer journey
▪ Rise Up (Fintech): Built process for target audience definition and messaging
▪ Myjools (Jewelry): Oversee marketing strategy
▪ AccessiBe (AI powered web accessibility): Developed LinkedIn strategy
CMO and VP Marketing Roles Included:
▪ Simply (formerly JoyTunes) - I led innovative exploratory work into new growth opportunities including new market segment identification and the profiling of high potential consumer segments, new channel development and a multi-touch consumer journey.
▪ At mifold, a B2C child safety start up , I led the global roll-out strategy, branding, new product launches, demand generation in the US, digital marketing, crowdfunding, Amazon advertising and the interface with the global distributor network.
▪ At Unilever and Strauss I successfully managed the P&L of market leading brands, developed and launched new brands and products, created new market segments and was behind some of Israel's most innovative and successful digital and traditional campaigns.
▪ At Better Place and Strauss Water I built global consumer brands and developed the launch strategies in a number of global markets.
LANGUAGES
English
Native or bilingual proficiency
Hebrew
Full professional proficiency
SKILL DETAILS
Sales & Marketing
500 ₪
/ hr
Business Consulting
Consulted for Global companies and Startups in both B2B and B2C. Clients include Gat Foods (part of CBC), Rise Up, Alphabiome.ai, AccessiBe, Flying Spark, Verbit.ai and many others.
Experience also as VP Marketing in leading companes including Strauss Dairies, Strauss Water, Unilever, Better Place and Simply
Experience also as VP Marketing in leading companes including Strauss Dairies, Strauss Water, Unilever, Better Place and Simply
Marketing Strategy
Worked as an Independant Marketing Consultant for Global companies and Startups in both B2B and B2C. Clients include Gat Foods (part of CBC), Rise Up, Alphabiome.ai, AccessiBe, Flying Spark, Verbit.ai and many others.
Experience also as VP Marketing in leading companes including Strauss Dairies, Strauss Water, Unilever, Better Place and Simply
Experience also as VP Marketing in leading companes including Strauss Dairies, Strauss Water, Unilever, Better Place and Simply
Corporate Branding & Identity
Extensive experience in developing and launching new brands including leading all stages of the process from vision, through objectives, strategy, values, target market identification, brand identity and communication. Brands include Strauss, Gat Foods, Metha.ai, Alphabiome.ai, Strauss Ice Cream and Better Place.
EMPLOYMENT HISTORY
June
2023
-
Today
Owner
Jonathan Album Consulting , Israel- With over 30 years experience as CMO and VP Marketing at blue chip companies (Strauss and Unilever) and early/ mid-stage startups, I apply my passion for achieving business objectives through insights based on consumer research and data, a robust business strategy, a coherently positioned and targeted brand, an engaging story and a consistently executed go-to market strategy.
- Consultancy clients:
- ▪ Gat Foods (Global Beverage Ingredients) - Built brand strategy, innovation strategy and process and brand architecture
- ▪ Alphabiome.ai (Biotech): Developed marketing strategy and managed launch
- ▪ Metha.ai (Agritech): Initiated and managed rebranding, repositioning and launch plan
- ▪ Flying Spark (Biotech and FoodTech): Built marketing strategy and led repositioning
- ▪ Verbit.ai (B2B AI powered transcription): Developed self-service marketing strategy and customer journey
- ▪ Rise Up (Fintech): Built process for target audience definition and messaging
- ▪ Myjools (Jewelry): Oversee marketing strategy
- ▪ AccessiBe (AI powered web accessibility): Developed LinkedIn strategy
March
2022
-
September
2023
Head of Consumer Marketing
Simply- Strategic Growth Planning:
- - Identify and explore strategic growth opportunities.
- - Analyze and profile high-potential consumer segments.
- - Build and test Go-To-Market strategies.
- - Develop new channels and optimize consumer journey.
- Market Segmentation:
- - Conduct market research and analysis.
- - Identify high-potential consumer segments.
- Channel Development:
- - Develop new channels.
- - Optimize multi-touch consumer journey.
- Marketing Communications:
- - Craft effective communications strategies.
- - Engage and attract consumer segments.
- Team Management: Manage multidisciplinary team
February
2018
-
February
2022
CMO and Head of Sales
mifold- Strategic Leadership:
- - Lead development and execution of global marketing and sales growth strategies.
- - Member of the executive management team.
- Branding, Demand Generation, and Market Research:
- - Drive branding initiatives.
- - Implement effective demand generation strategies.
- - Conduct market research to identify customer needs.
- - Identify opportunities for new product development.
- Pricing, Distribution, and Online Marketing:
- - Manage pricing strategies.
- - Build strong relationships with retailers and distributors.
- - Oversee online marketing efforts, including digital advertising, social media campaigns, and influencer marketing.
- Amazon Marketing, Crowdfunding, and Public Relations:
- - Manage Amazon account including Sales and Marketing strategies and Amazon Advertising.
- - Leverage crowdfunding platforms.
- - Manage public relations activities.
- - Participate in exhibitions to enhance brand exposure and build strategic partnerships.
May
2015
-
January
2018
Marketing Director
Unilever- Business Unit Management:
- - Full P&L responsibility for cereals category (Unilever Israel’s 2nd largest business)
- - Oversee financial performance including marketing budget
- - Matrix management of wider functions including Sales, Supply Chain, Finance, Research, and Marcom and external partners including agencies and suppliers
- - Member of Marketing Management team
- - Coordination with Unilever global team
- Product Development and Launch:
- - Research and define innovation opportunities.
- - Manage the process from conceptualization to market introduction.
- Marketing Strategy Development and Implementation:
- - Initiate and lead innovative multi-channel marketing campaigns.
- - Incorporate digital and traditional advertising channels
August
2013
-
May
2015
Global Marketing Director
Strauss Water- Global Marketing Management:
- - Manage global marketing efforts for Strauss Water brand.
- - Develop and implement marketing strategies in global markets.
- Customer Experience Strategy:
- - Enhance customer experience through comprehensive strategy.
- - Identify opportunities to improve satisfaction and loyalty.
- Consumer Insights and Research:
- - Gather and analyze consumer insights.
- - Develop research methodologies for deep customer understanding.
- Global Digital Activities:
- - Lead and manage global digital marketing initiatives.
- - Develop digital assets for product launches and market education.
February
2010
-
May
2013
Global Marketing Director
Better Place- Better Place Branding:
- - Develop and implement the new Better Place brand globally, including strategy, identity, and personality.
- Market Expansion:
- - Drive market expansion by developing strategies, positioning, and infrastructure for new markets
- - Identify growth opportunities.
- Marketing Operations:
- - Manage marketing operations in Better Place Global markets for streamlined and efficient execution.
- Better Place Center, Guangzhou:
- - Lead the development, construction, and launch of the Better Place Center in Guangzhou, China.
- Partnership Management:
- - Manage global marketing relationship with Better Place automotive partner Renault
January
2004
-
December
2010
Marketing Director
Strauss Dairies- Business Unit Management:
- - Full P&L responsibility for 850 million NIS sales, including full portfolio of leading brands: Danone, Milky, Activia, Actimel, Gamadim and all Strauss desserts Oversee financial performance including marketing budget
- - Member of Strauss Health and Wellness Division Management Team with annual turnover of 2 Billion NIS
- - Direct management responsibility for 13 members of Marketing Team.
- - Manager of interface with the Danone Group including reporting to the Strauss Danone Board
- Product Development and Launch:
- - Member of Innovation Steering Committee, Strauss Israel Marketing Forum, Divisional responsibility for minority sectors
- - Visualized, developed and launched significant innovations including Danone Activia, Danacol and Danone Morning Drink
COURSES & CERTIFICATIONS
UK Chartered Institute of Marketing
UK Chartered Institute of Marketing- Marketing Diploma
Amazon Advertising
Amazon Marketing SchoolEDUCATION
October
1987
-
June
1990
Management Sciences
Manchester University, UKVOLUNTEER WORK
September
2019
-
Today
Mentor and Lecturer
Gvahim- Mentor new immigrants starting their careers in Israel and lecturing about how to market yourself to potential employers
July
2008
-
Today
Board Member and Management Team
Jeremy's Circle- Overseeing the financial, operational and marketing management of the organization
Publish an Article
published by Jonathan Album
LINKS
linkedin.com/in/jonathanalbum
Jonathan Album - Jonathan Album Consulting | LinkedIn
I am an experienced Marketing Consultant with a proven track record of developing and… · Experience: Jonathan Album Consulting · Education: University of Manchester - Institute of Science and Technology · Location: Tel Aviv District · 500+ connections on LinkedIn. View Jonathan Album’s profile on LinkedIn, a professional community of 1 billion members.