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Ascend Consulting
Israel
Freelancer
Message
ABOUT
Results-proven, senior-level marketer with MBA in Marketing & Media and 12+ years of multi-channel, international and domestic marketing experience, encompassing channels as: display, SEM, SEO, email, social marketing, ecommerce, affiliate and direct mail via efforts as multivariate testing, modeling, segmentation, design, execution, optimization and reporting. Achieve improved business performance in acquisition and customer retention. Built record of success in designing and executing integrated marketing campaigns that drive response, incur savings and generate increased revenue.
Over the years, I have developed profound experience in strategy, branding, content creation, forecasting, execution, as well as, analysis and optimization for online and offline integrated marketing campaigns via channels as; social media, email, SEM, display, ecommerce, direct mail, affiliate, mobile, print, etc.
I have actively engaged in 12+ years of diversified and progressive multi-channel and integrated marketing management, both in the United States and in Israel. I have a Masters in Business Administration (MBA) in Media Management & Marketing, and am fluent in Hebrew and English.
New York University (NYU) Online & Digital Marketing Certification Program (2012)
Metropolitan College of Manhattan, NYC, Masters of Business Administration, (MBA), in Marketing and Media Management (2001-2003), GPA: 3.9, graduated with honors
Bar Ilan University, Tel Aviv, Israel, BA, BA in Psychology, (1993-1996), GPA: 3.8
Over the years, I have developed profound experience in strategy, branding, content creation, forecasting, execution, as well as, analysis and optimization for online and offline integrated marketing campaigns via channels as; social media, email, SEM, display, ecommerce, direct mail, affiliate, mobile, print, etc.
I have actively engaged in 12+ years of diversified and progressive multi-channel and integrated marketing management, both in the United States and in Israel. I have a Masters in Business Administration (MBA) in Media Management & Marketing, and am fluent in Hebrew and English.
New York University (NYU) Online & Digital Marketing Certification Program (2012)
Metropolitan College of Manhattan, NYC, Masters of Business Administration, (MBA), in Marketing and Media Management (2001-2003), GPA: 3.9, graduated with honors
Bar Ilan University, Tel Aviv, Israel, BA, BA in Psychology, (1993-1996), GPA: 3.8
SKILL DETAILS
Senior Executives
135 ₪
/ hr
VP Marketing
Responsible for defining KPI’s, strategic direction, design, execution and optimization of the organization’s B2B, multi-channel marketing program, utilizing channels as; direct mail, email, SEO, SEM, Display (AdExchange), social marketing, direct mail and webinars.
Senior Marketing Managers
Senior Social Media Managers
Sales & Marketing
125 ₪
/ hr
Email Marketing
Lead Generation
Tradeshow, Event & Convention Planning
Viral & Guerrilla Marketing
Business Consulting
Results-proven, senior-level marketer with MBA in Marketing & Media and 12+ years of multi-channel, international and domestic marketing experience, encompassing channels as: display, SEM, SEO, email, social marketing, ecommerce, affiliate and direct mail via efforts as multivariate testing, modeling, segmentation, design, execution, optimization and reporting. Achieve improved business performance in acquisition and customer retention. Built record of success in designing and executing integrated marketing campaigns that drive response, incur savings and generate increased revenue.
Marketing Strategy
Translate business strategy and goals into marketing strategy and execution. Drive the development and implementation of media strategies that result in improved efficiency and accelerated sales growth and profitability
Corporate Branding & Identity
Establish strong image and awareness for the brand through consumer profiling, competitive analysis, strategic pricing and positioning, quantifying goals, clear messaging and results analysis.