Here’s How To Prepare Your Franchise Business For The Festive Rush

The festive season is an exciting time for business owners in Australia. The pre-Christmas sales figure will reach approximately $64 billion in 2022, rising by 3% over last year’s figure. Franchises in Australia are significant beneficiaries of this sales rush as their revenues skyrocket due to the festive demand.

Australia’s top franchise opportunities allow franchisees to sell goods and services that are highly sought-after during the holiday season and beyond. For example, cleaning and home improvement franchises fare particularly well during this period. Franchises in sectors like retail and food and beverages also perform exceptionally well during end-of-year rush sales. If you are a franchisee hoping to leverage this festive demand, the following advice will help you ace it this season.

#1 Draw Up a Demand Forecast

Australia's multicultural society is known for its vibrant celebrations during the festive period. Be it Christmas, Hanukkah, or New Year's Eve; there are ample opportunities to make merry in the coming weeks and months. You should develop event-specific demand forecasts to plan your franchise operations.

●      Analysing revenue data from the past years can help you ascertain sales trends.

●      You should assess which product or service categories sold the most during the festive season.

●      In addition, you must study which channels yielded the most revenue and the categories that ensured the highest profits.

●      If your venture is less than a year old, you can consult other franchisees under the same brand. They can help you develop rudimentary forecasts for the festive season with ease.

●      Most franchise opportunities in Australia come with marketing support from the franchisors. If your franchisor is running special discounts and offers, you should account for the impact of those campaigns while forecasting your sales.

#2 Run Seasonal Marketing Campaigns Across Offline and Online Channels

The holiday season is characterised by cut-throat competition. Therefore, you need proactive marketing campaigns to stand out from the other players. You should focus on optimising your marketing channels to yield high RoI during the festive season. The following strategies can help:

●      Tools like social media marketing and search engine optimisation can deliver excellent results for your franchise unit.

●      You can use retargeting to reach customers who have shown prior interest in your offerings.

●      You can leverage offline tools like standees and banners to highlight your offers.

However, you must ensure that your core marketing messages remain consistent with your franchisor's overall marketing strategies.

#3 Optimise Your Product Portfolio and Supply Chain Considerations

It is essential to organise your inventory and operations to keep pace with the demand. The following considerations can help you optimise.

●      Ensure that your inventory stocks match the demand forecasts and projections you have made.

●      Assess opportunities for clearance sales in consultation with your franchisor.

●      Speak to your suppliers in advance to ascertain if they will be available to deliver supplies during the holiday season. You can plan your supplies efficiently based on their response.

#4 Give Back to the Community

It is a good idea to balance business aspirations with the spirit of social responsibility during the holiday season. Giving back to the community can help you generate goodwill for your franchise unit and contribute to long-term credibility and growth. Offering gifts to disadvantaged people and providing holiday benefits to your staff can be some strategies to fulfil your social responsibilities.

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