ניהול תקשורת לקוחות (Contact Management) או ניהול התקשרויות לקוח (Customer Interaction Management - CIM)מתייחס ליישום כולל הפועל בסביבת העבודה של נציגי שירות לקוחות והמשמש אותם לניהול יעיל של חילופי המידע עם לקוחותיהם.
Contact Management
Contact management (or CIM – Customer Interaction Manager in Amdocs terminology) refers to a unified desktop
application that enables customer facing agent (or CSRs -Customer Service Representatives) to effectively manage media exchanges with their customers.
The user interface is context-driven, and provides agents with immediate access to all relevant information to assist them end up the interaction in timely manner while having satisfied customers.
Relevant information refers to customer information (personal and / or organizational), interaction history (previous
contacts) and service history (previous case handling), products and subscribed services, usage of services, service level agreement(s), likes, habits, social behavior, billing information etc.
Customer Interaction Manager combines with Multimedia Integrator to provide a multimedia interface for variety of
communication channels such as interactive voice response (IVR), computer telephony interface (CTI), email, and
smartphones applications (not provided with core product – requires customization). The Multimedia Integrator
displays an application toolbar that agents can use to efficiently manage inbound and outbound voice, and other
media exchanges.
למאמר המלא ראה: http://nextgencon.com/2011/01/10/contact-resolution-management/