
Ari Strauch
Jerusalem, ישראל
פרילנסר
אודותינו
Experienced and results-driven Programmer and Online Marketing Professional. Proven ability to plan and execute highly profitable internet marketing strategies that substantially increase revenues. Comfortable working hands-on with new efforts and building them from inception to large-scale successes.
Designing and executing professional internet marketing campaigns independently for over four years - clients are worldwide and campaigns are delivered on time, within budget and with strict attention to detail. This industry is a 24/7 marketplace - I keep on top of the ever-changing competition and my clients receive the 24/7 attention they deserve.
-Internet Marketing Strategy and Execution
-Search Engine Optimization (SEO)
-Search Engine Marketing (SEM)
-Social Media Campaigns
-Ecommerce
-Online Advertising Campaigns including Google AdWords
-E-mail Acquisition and Retention Campaigns
-Partnership & Affiliate Channel Development
-Web Development and Design for both Static and Dynamic, Database-Driven Sites
-Hands-on Technical Advisor with heavy programming background including:
Languages: HTML, HTML5, DHTML, CSS, JavaScript, Cold Fusion, CGI, Perl, JAVA, C#, C++, Visual Basic, ASP, ASP.NET, PHP, XML, RSS, PL/SQL
RDBMS: Oracle, SQL Server, SQL Server Enterprise Manager and Query Analyzer, MySQL
Operating Systems: All versions of Windows, Mac OS X
Web Servers: Apache, IIS 7\7.5, Netscape/Iplanet
Graphics Applications: PhotoShop, ImageReady, PaintShopPro, Flash, Macromedia HomeSite, DreamWeaver, FrontPage
Web Analysis Tools: Urchin, Google Analytics, Webtrends Log Analyzer
I "grew up" technically - my background is that of a programmer. When Internet Marketing was born, however, I jumped in with both feet and capitalized on my programming skills and understanding to design, launch and manage SEO campaigns and social media strategies. I have been working as a freelance Online Marketing Specialist for 4 years.
_________________________________________________________________
EMPLOYMENT HISTORY
2002 – 2010 Minicom Advanced Systems Jerusalem, Israel
Leading manufacturer of digital and analog KVM solutions and remote server management systems as well as expert technology in Audio/Video and Serial distribution systems for digital signage.
Director of Online Marketing
• Created, managed and executed the Company’s internet marketing strategies by managing a team of 8 including SEO, social media, marketing content, web programming, design, online advertising. Provided leadership in defining online market positioning, tactical planning, projections & forecasts.
• Designed, built and managed the online marketing department from ground up. This includes SEM, Affiliate Marketing, CPA/CPC/CPM and E-mail Marketing, as well as managing creative development. Responsible for all related human resources functions including recruitment and employee review and performance cycle.
• Successfully created, implemented and championed Company’s first Search Engine Optimization (SEO) program with front page results in all major search engines for all targeted keywords.
• Developed link building strategies to increase search engine rank.
• Directed development of all online marketing channels including SEM (Google AdWords, MSN AdCenter), advertising, banner campaigns, acquisition programs, paid and organic search, and affiliate relationships.
• Lead website optimization initiatives to dramatically improve customer experience. This included implementation of landing pages, search functionality, overall site architecture, overall site usability.
• Ultimate ownership of web development and web site design. Responsible for creative strategy and managing external media and creative agencies.
• Provided statistics analysis using Urchin, Google Analytics and WebTrends and present strategic growth recommendations to C-level management.
________________________________________________________________________
2001 - 2002 Jerusalem Municipality Jerusalem, Israel
Webmaster
• Responsible for managing the strategy, development, content creation and maintenance of the English language official municipality website using ASP, SQL and VisualBasic.
• Optimized site for search engines, interactivity, usability, and CSS web standards.
• Increased site usability exponentially to include navigation, forms, maps, calculator, etc. which resulted in visitors spending more time at the site.
_________________________________________________________________________
2000 – 2001 Grey Interactive New York, NY
Full service marketing and advertising agency renowned for being at the forefront of interactive innovation, crafting over 400 branded online expriences and and Web sites.
Sr. Web Developer
• As a core team member, responsible for the development, coding, design, and tools for popular and mainstream B2C e-commerce websites using HTML, Perl, Java and CGI.
• Responsible for requirement analysis and review. Coding, testing and bug fixing. Communicated with the client to get the changes approved.
• Promoted within 6 months from HTML developer.
Yeshiva University, New York, NY
BA Sociology, 1996
AdWords Ambassadors Conference 2010, Airport City, Israel
PubCon 2007, Las Vegas, Nevada
Search Engine Strategies 2007, London, England
Search Engine Strategies 2006, NY, NY
Search Engine Strategies 2005, NY, NY
Search Engine Strategies 2003, Boston, MA
ATG Dynamo 5, Art Technology Group, Waltham, MA
HTML Certified, Sivan Computers, Jerusalem
JAVA Programmer, Learning Patterns.com, New York, NY
Designing and executing professional internet marketing campaigns independently for over four years - clients are worldwide and campaigns are delivered on time, within budget and with strict attention to detail. This industry is a 24/7 marketplace - I keep on top of the ever-changing competition and my clients receive the 24/7 attention they deserve.
-Internet Marketing Strategy and Execution
-Search Engine Optimization (SEO)
-Search Engine Marketing (SEM)
-Social Media Campaigns
-Ecommerce
-Online Advertising Campaigns including Google AdWords
-E-mail Acquisition and Retention Campaigns
-Partnership & Affiliate Channel Development
-Web Development and Design for both Static and Dynamic, Database-Driven Sites
-Hands-on Technical Advisor with heavy programming background including:
Languages: HTML, HTML5, DHTML, CSS, JavaScript, Cold Fusion, CGI, Perl, JAVA, C#, C++, Visual Basic, ASP, ASP.NET, PHP, XML, RSS, PL/SQL
RDBMS: Oracle, SQL Server, SQL Server Enterprise Manager and Query Analyzer, MySQL
Operating Systems: All versions of Windows, Mac OS X
Web Servers: Apache, IIS 7\7.5, Netscape/Iplanet
Graphics Applications: PhotoShop, ImageReady, PaintShopPro, Flash, Macromedia HomeSite, DreamWeaver, FrontPage
Web Analysis Tools: Urchin, Google Analytics, Webtrends Log Analyzer
I "grew up" technically - my background is that of a programmer. When Internet Marketing was born, however, I jumped in with both feet and capitalized on my programming skills and understanding to design, launch and manage SEO campaigns and social media strategies. I have been working as a freelance Online Marketing Specialist for 4 years.
_________________________________________________________________
EMPLOYMENT HISTORY
2002 – 2010 Minicom Advanced Systems Jerusalem, Israel
Leading manufacturer of digital and analog KVM solutions and remote server management systems as well as expert technology in Audio/Video and Serial distribution systems for digital signage.
Director of Online Marketing
• Created, managed and executed the Company’s internet marketing strategies by managing a team of 8 including SEO, social media, marketing content, web programming, design, online advertising. Provided leadership in defining online market positioning, tactical planning, projections & forecasts.
• Designed, built and managed the online marketing department from ground up. This includes SEM, Affiliate Marketing, CPA/CPC/CPM and E-mail Marketing, as well as managing creative development. Responsible for all related human resources functions including recruitment and employee review and performance cycle.
• Successfully created, implemented and championed Company’s first Search Engine Optimization (SEO) program with front page results in all major search engines for all targeted keywords.
• Developed link building strategies to increase search engine rank.
• Directed development of all online marketing channels including SEM (Google AdWords, MSN AdCenter), advertising, banner campaigns, acquisition programs, paid and organic search, and affiliate relationships.
• Lead website optimization initiatives to dramatically improve customer experience. This included implementation of landing pages, search functionality, overall site architecture, overall site usability.
• Ultimate ownership of web development and web site design. Responsible for creative strategy and managing external media and creative agencies.
• Provided statistics analysis using Urchin, Google Analytics and WebTrends and present strategic growth recommendations to C-level management.
________________________________________________________________________
2001 - 2002 Jerusalem Municipality Jerusalem, Israel
Webmaster
• Responsible for managing the strategy, development, content creation and maintenance of the English language official municipality website using ASP, SQL and VisualBasic.
• Optimized site for search engines, interactivity, usability, and CSS web standards.
• Increased site usability exponentially to include navigation, forms, maps, calculator, etc. which resulted in visitors spending more time at the site.
_________________________________________________________________________
2000 – 2001 Grey Interactive New York, NY
Full service marketing and advertising agency renowned for being at the forefront of interactive innovation, crafting over 400 branded online expriences and and Web sites.
Sr. Web Developer
• As a core team member, responsible for the development, coding, design, and tools for popular and mainstream B2C e-commerce websites using HTML, Perl, Java and CGI.
• Responsible for requirement analysis and review. Coding, testing and bug fixing. Communicated with the client to get the changes approved.
• Promoted within 6 months from HTML developer.
Yeshiva University, New York, NY
BA Sociology, 1996
AdWords Ambassadors Conference 2010, Airport City, Israel
PubCon 2007, Las Vegas, Nevada
Search Engine Strategies 2007, London, England
Search Engine Strategies 2006, NY, NY
Search Engine Strategies 2005, NY, NY
Search Engine Strategies 2003, Boston, MA
ATG Dynamo 5, Art Technology Group, Waltham, MA
HTML Certified, Sivan Computers, Jerusalem
JAVA Programmer, Learning Patterns.com, New York, NY
תחומי התמחות
שיווק ומכירות
200 ₪ לשעה
שיווק באינטרנט
9+ experience as Internet Marketing Specialist with proven ability to plan and execute highly profitable internet marketing strategies. I was involved in Internet Marketing when it was borne and it is my passion. I have recruited and trained teams in this area and consider it my number one specialty. Areas of specific expertise include:
-Internet Marketing Strategy and Execution
-Search Engine Optimization (SEO)
-Search Engine Marketing (SEM)
-Social Media Campaigns
-Internet Marketing Strategy and Execution
-Search Engine Optimization (SEO)
-Search Engine Marketing (SEM)
-Social Media Campaigns
קידום אתרים במנועי חיפוש - SEO
9+ years experience in Search Engine Optimization. The field of SEO, even after many years of working inside it, continues to fascinate and inspire me. I have successfully created, implemented and championed numerous campaigns with front page results in all major search engines for all targeted terms. I have always loved it and still do! Areas of specific expertise include:
-All aspects of on-site optimization
-Link building
-PR
-Directory submissions
-Content distribution
-All aspects of on-site optimization
-Link building
-PR
-Directory submissions
-Content distribution
ניהול פרסום ב- AdWords ו- PPC
9+ years experience in AdWords Campaign management and maintenance. Proven ability to run campaigns of any size and budget with highest possible ROI. Extensive knowledge of competition, strategy, and where to invest limited funds for the best return.
שיווק במנועי חיפוש - SEM
9+ years experience in all facets of Search Engine Marketing. In-depth knowledge of all major engines and algorithms. Successfully directed many campaigns to first page rankings. References available to attest to my success in this area.
שיווק במדיה חברתית - SMM
9+ years experience in Social Media Marketing and Advertising. Extensive familiarity with all major platforms and long track record of highly successful and viral campaigns. References available to attest to my success in this area.
תכנות ופיתוח תוכנה
200 ₪ לשעה
HTML5, CSS3, JavaScript
12+ years of experience in HTML, XHTML, CSS and JavaScript programming for top technology companies in the world. Will program any design into the highest quality code using the highest industry standards.
מפתחי Front-end
בניית אתרים
200 ₪ לשעה
בניית אתרים פשוטים, עמודי נחיתה
12+ years of experience as a results-driven Webmaster and Web Developer with proven ability to plan and execute highly profitable development strategies that substantially increase revenues. Experience hiring, managing and training development staff. References available.
Areas of expertise include:
-Website development from vision to strategy to implementation, programming and deployment phases
-Web Development and Functionality for both Static and Dynamic, Database-Driven Sites
-In depth knowledge of all major web programming languages
-Ecommerce
Areas of expertise include:
-Website development from vision to strategy to implementation, programming and deployment phases
-Web Development and Functionality for both Static and Dynamic, Database-Driven Sites
-In depth knowledge of all major web programming languages
-Ecommerce
חיתוך PSD לעיצוב HTML ו- CSS
12+ years of experience in programming PSD's, and ANY design into the highest quality XHTML, HTML and CSS code. Skills always current, I invest in myself as a service provider, constantly learning new skills, languages and tactics to keep up with the trends. New pages will look identical to original graphic.
וורדפרס - WordPress
5+ years experience in WordPress development and maintenance having managed the most technically advanced sites. Familiar with all available versions and plug-ins with vast knowledge of search engine compatibility. Skills to design and build a site from the ground up, comfort level to guide a client in terms of options and budget-based, targeted return on investment.
קישורים
ASP.NET
The Official Microsoft ASP.NET Site
ASP.NET is a free web framework for building great Web sites and Web applications using HTML, CSS and JavaScript.
Patterns.com
Cosmic Patterns Astrology Software
The Cosmic Patterns Software team is dedicated to developing the highest quality and standard in astrology software: Sirius, Kepler, and Pegasus. We develop the world's finest astrology software at the best prices. Requests and suggestions from our customers drive our software development.
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