TheRoad

ניהול מוצר

תל אביב יפו, Israel

Company

2-5 Employees

Contact

ABOUT

We accelerate technology startups by providing Product Management as a Service.

Our hands-on services focus on Ideation-to-Launch phase, where we build products, craft strategies for digital and technology products in a wide spectrum of industries.

We define product strategies for technology startups, translating vision into user value.

Our unique proposition lies in ability to consolidate insights across the business and its competitive landscape, to form a coherent company and product roadmap - and execute upon it.

We are based in Tel Aviv, and work globally.

LANGUAGES

Hebrew

Native or bilingual proficiency

English

Full professional proficiency

French

Limited working proficiency

SKILL DETAILS

Senior Executives

360 ₪ / hr

Senior Product Managers

I am a product manager building software and hardware products.
- Business needs analysis
- Product strategy
- Business models
- User, data flow and feature
- KPI and Analytics

Sales & Marketing

360 ₪ / hr

Business Consulting

I am a management consultant with focus on market analysis, business models, Product market fit, and financial planning.

Software & Programming

360 ₪ / hr

Technical Requirement Specifications

I am a hands-on consultant, specializing in Ideation to Product Launch phase.
As an accomplished senior product manager, I excel in crafting and executing product strategy that drives success in both B2B and B2C markets. My leadership abilities and multi-disciplinary expertise enable me to lead cross-functional teams effectively.
With strong analytical skills, I develop product specifications and prioritize user experience to create seamless and impactful solutions. I have a solid understanding of SaaS products, which allows me to deliver scalable and industry-specific offerings.

Product manager

EMPLOYMENT HISTORY

January 2010 - Today

ZooZ medical

TheRod

CEO
Building the company's technology and intellectual property
Secure funding
Establishing business relations

January 2010 - Today

מייסד, יועץ

TheRoad , תל אביב

Since 2010 I am leading TheRoad (formerly known as iCConsulting), accelerating technology startups.
My expertise spans over product management, and management consulting in the software and technology domains.

March 2023 - August 2023

Product manager - outsource

EyeClick , Ramat Gan, Israel

Interactive games in the classroom. In just six months I built a suite of interlinked software products:
Game console (android)
Content Management system (web app) with authoring and distribution tools
Media controller (mobile app) enabling use of the game console for games and media
In this role I set up a content operation (teachers - content editors, Voice artists, translators, educational psychologist, and counselors) and developed 200 educational games.
Additionally, I built a mini-site for this suite of products, connecting in-bound and reach-out traffic to lead generation and CRM tools.
Working as a freelancer on this project building and leading a team comprising of local and offshore UX specialists, game studio, android, and web developers to deliver top value, rolling out this ambitious plan in record time.

February 2020 - April 2023

CPO

AudioDots , Modi'in, Israel

TVDots: An Automated News-to-Video platform (OTT/Web). The platform incorporates AI based Text-to-Speech service, an automated video generation service, wrapped by an operational layer incorporating video advertising at x10 revenue.
Proprietary technology was developed for automatic injection of SSML tags into the text-to-speech feed. (co-authored patent).
As CPO, I developed and launched:
- Text-to-speech pipeline: Selecting vendors and developing proprietary technology
- Video generation pipeline: Selecting vendors, cost analysis
- Cloud and CDN architecture, costing, and pricing
- OTT (Roku) and Web video players and integration
- Integration with programmatic advertising exchanges

December 2008 - December 2010

CEO

ZooZ medical

As the CEO
Building the company's technology and intellectual property
Secure funding
Establishing business relations

December 2008 - December 2010

CEO

ZooZ medical

As co-founder and CEO, I led - together with the co founder and CTO, development of a novel system for gait training for the elderly, based on haptics.

November 2004 - April 2008

Mechanical R&D manager

Attenti

Managed mechanical engineering and design of tracking devices for the elderly

October 2004 - April 2008

Mechanical R&D team lead

Attenti

As a mechanical team lead at attention I was responsible for creation of new products in the law enforcement and senior care domains, from concept to product management, to development, testing and release to market.

September 1995 - October 2004

Owner, Principal designer

Cortex design

Serving the telecommunication, durable goods industries, I led design of mass produced products, from telecom equipment to household goods.

August 1995 - September 2004

Principal product designer

Cortex design

As a principal product designer at Cortex design I led the industrial design of multiple products for the firm's customers, including: NICE, Peter Plastic, Rosslare, ITS telecom