Yaniv Bar

Performance Digital Marketing Expert

Tel Aviv-Yafo, Israel

Freelancer

Contact

ABOUT

As a results-driven Digital Marketer, I am passionate about delivering outstanding results and helping organizations grow and maximize return on investment. I specialize in crafting impactful B2C Performance Marketing campaigns through SEM, SMM, and Native Content platforms, with experience managing large budgets of over $1M per month. My unique blend of analytical thinking, creativity, and strategic planning allows me to develop marketing strategies that drive business growth and meet performance goals efficiently.

LANGUAGES

Hebrew

Native or bilingual proficiency

English

Full professional proficiency

French

Professional working proficiency

SKILL DETAILS

Sales & Marketing

Internet Marketing

5 years of experience managing various internet advertising platforms such as search, social and native ads

Lead Generation

Managing accounts, ads and funnels to generate leads for various verticals

Market Research

Research for new and established accounts

PPC & AdWords Campaign Management

Creating from scratch, optimizing and auditing accounts for Google Ads and Bing Ads.
Experienced in search, shopping, display, YouTube, discovery and UAC

Search Engine Marketing - SEM

Creating from scratch, optimizing and auditing accounts for Google Ads and Bing Ads.
Experienced in search, shopping, display, YouTube, discovery and UAC

Social Media Marketing - SMM

Creating from scratch, optimizing and auditing accounts for Meta Ads, including Facebook and Instagram.

Marketing Strategy

Finding the best ways to utilize various channels, messaging and assets to your business marketing endeavors

Google Analytics

Analyzing data and extracting actionable insights in order to optimize the activity and understand attribution and incrementality.

Facebook Marketing, Facebook Advertising

Creating from scratch, optimizing and auditing accounts for Meta Ads, including Facebook and Instagram.

Instagram

Creating from scratch, optimizing and auditing accounts for Meta Ads, including Facebook and Instagram.

Retention Marketing

Using messaging and audience targeting in order to

User Acquisition

Managing accounts, ads and funnels to acquire users for various verticals

User Conversion Marketing

Managing accounts, ads and funnels to convert users for various verticals

Media Buyer

Media buying of most prominent self-served platforms such as Google, Facebook, Taboola, Outbrain etc.

Content Marketing, Outbrain, Taboola

Creating from scratch, optimizing and auditing accounts for Taboola and Outbrain, as well as Google Discovery

EMPLOYMENT HISTORY

May 2021 - Today

Digital Marketing Specialist

Freelance

Providing digital marketing counseling and account management to clients in various verticals.
Establishing and executing marketing strategies to meet clients’ objectives.
Overseeing a professional entourage of skilled professionals to attend to clients' marketing needs, such as creative, content, website building, SEO etc.
Designing, setting up and managing accounts in various platforms, mainly Google Ads and Facebook Ads.
Conducting profound analysis of accounts’ performance, providing insights and applicable action items to maximize results.
Methodically testing USPs, creatives, content, targeting (demographics, devices, locations etc) and landing pages.

December 2019 - May 2021

Growth Specialist

Lemonade

Managing digital user acquisition campaigns of diverse products and geos for an InsurTech company.
Scaling activity from scratch to over $1M per month in record time while maintaining ROAS targets.
Owning product user acquisition end-to-end, setting OKRs, establishing digital marketing strategy, following through with hands-on platform management, optimization and testing.
Actively impacting the marketing process in collaboration with Product, Creative and Customer Experience teams.
Designing, setting-up and managing various programmatic platforms' accounts, including Google Ads, Facebook Ads, Taboola, Bing and Reddit.
Methodically testing USPs, creatives, content, targeting (demographics, devices, locations etc), attribution and incrementality.
Conducting profound analysis of accounts’ performance, providing insights and applicable action items to maximize results.
Using various platforms for optimization, reporting and data analysis, such as Optimysr, SuperMetrics and Looker.
Taking part in go to market strategy research for the French market conducting competitors research.

May 2019 - November 2019

Social Acquisition Manager

Natural Intelligence

Managing Facebook and Instagram ads for affiliate based comparison sites, in a fast-paced, performance-oriented atmosphere.
Designing, setting-up and managing large budget social media accounts for various verticals and geos.
Establishing marketing strategies to meet clients’ performance and quality objectives.
Hands-on managing and optimizing digital activity, consisted of media planning, campaign structuring, bid management, testing, copywriting etc.
Methodically testing USPs, creatives, content, targeting (demographics, devices, locations etc), landing pages (flow, content, creative).
Actively impacting the marketing process in collaboration with Data, Front End, Product, Creative and Content teams.
Leading to the creation of a specific LP flow that scaled up performance and quality leads.
Conducting profound analysis of accounts’ performance, providing insights and applicable action items to maximize quality metrics.
Using various platforms for optimization, reporting and data analysis, such as Kenshoo, SuperMetrics and Tableau

February 2018 - April 2019

Digital Media Specialist

UM Digital

Specializing in B2C direct response PPC campaigns for diverse verticals and objectives, including e-commerce, lead generation, website traffic, etc.
Designing, setting-up and managing large budget digital media accounts for various clients, both international and local, including industry leaders.
Establishing marketing strategies to meet clients’ objectives.
Hands-on managing and optimizing digital activity, consisted of media planning, campaign structuring, bid management, keyword research, copywriting, etc.
Running campaigns on various programmatic platforms, mainly including Google Ads (search, shopping, display, video and apps), Taboola, Outbrain, Artimedia, DV360 and Facebook Ads.
Conducting profound analysis of all media channels’ performance and attribution, providing insights and applicable action items to maximize performance.
Using various platforms for data analysis, such as Google Analytics, DoubleClick Campaign Manager and AppsFlyer.
Creating advanced automatic reporting using Google Sheets add-ons, showcasing insights using Microsoft Excel and PowerPoint.
Keeping lively and professional relations with clients and platforms representatives.

EDUCATION

2005 - 2009

Bachelor of Law

Tel Aviv University

ARMED FORCES

2009 - 2015

Prosecutor

Military Advocate General

Full legal management of diverse criminal and national security cases, from falsifying documents to terror attacks.
Legal work including the writing of indictments, appeals, statements and other legal documents.
Litigation in various legal courts, including the Administrative Detention Court, the Judea Military Court, the Minor Military Court and the Appeals Military Court.
Daily legal office work dealing with subordinates, colleagues, and commanders.
Proactive approach leading projects to optimize the working process, while creating control and data tracking systems.
Independent initiation of creating and assimilating new workflow standards.
Taking part in a corps-wide team to create emergency situations protocols.