The Hired Hand

The Hired Hand

Freelance copywriting, email marketing & public relations

Burlington, USA
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ABOUT

I began my career as an editor at The Orlando Sentinel and still get an adrenaline rush from deadline pressure. I "defected" to advertising, working for Orlando's Robinson, Yesawich & Pepperdine – a U.S. leader in hotel/resort advertising and named by Adweek as Florida’s largest agency. A Florida native, I ended up at a suburban Philly agency, where I wrote copy for Nabisco, M&M/Mars, Johnson & Johnson and more. Philly is also where I finally learned what scrapple is and what an ice scraper is for — just in time for the blizzard of ’96.

While I will never acquire a taste for scrapple, and still call a hoagie a sub, I do enjoy a good cheesesteak every now and then… widout.

When I'm not teaching dance, you can find me at my laptop, cranking out on-target copy for clients like you.

LANGUAGES

English
Full professional proficiency

SKILL DETAILS

Sales & Marketing

157 ₪ / hr
Email Marketing
I have worked in both the creative and development sides of email marketing, with copywriting as my specialty.
Public Relations
I have a journalism degree, newspaper experience and hold two professional accreditations in PR.

Writing & Editing

235 ₪ / 250 words
Editing & Proofreading
I was an editor for daily and weekly newspapers, academic journals and a publishing house.
Fundraising Writing, Grant Writing
I have written fundraising campaigns on both a professional and volunteer basis.
Marketing Writing
I have more than 20 years of experience in marketing writing.
Speech Writing
Web Content Writing
I have written content for website launches and redesigns, as well as SEO copy for existing sites.
Blogging
I have written blogs on many topics, including digital marketing, tourism marketing, higher education marketing, email marketing and more.
Copywriting
I have more than 20 years of experience in copywriting for all types of audiences in all channels.
Article Writing
I have written articles for magazines, newspapers and online.
Shadow Writer
I have ghostwritten articles as well as blogs that have appeared in Huffington Post.
Facebook, Twitter Post Writing
I have written social media posts for Facebook, Twitter, LinkedIn and Instagram for clients.

EMPLOYMENT HISTORY

July 2014 - March 2017

Senior copywriter

Annodyne, Inc. , Blue Bell, PA
  • My roles in managing the overall copywriting efforts for the agency’s clients included:
  • • Writing, editing, posting and proofing content/copy; supervising freelance writers
  • • Communicating with internal team leads and external resources to coordinate concept, copy, interface, graphic
  • design and navigational structure of projects
  • • Working with the team to develop digital media experiences that exceed client goals
  • • Actively seeking out and helping define new creative possibilities for client engagements
  • • Developing compelling creative within interactive communications ranging from websites to online media
  • • Serving as team lead in communicating and presenting copy to internal teams and clients
July 2012 - June 2014

Digital Account Manager

Harte-Hanks , Trevose, PA
  • I managed the email campaigns for a division of L'Oreal, the world's largest beauty conglomerate.
  • • Developed QA process and coordinated production of email campaigns and deployed them using ExactTarget
  • • Consulted and assisted client and internal account teams with knowledge of platform capabilities and benefits to desired marketing programs
  • • Understood the client brand and strategic direction (overall, online, email, mobile, etc.) to accurately integrate into tactical deliverables
  • • Applied email best practices to help guide client plus creative and production resources
March 1998 - July 2012

Senior copywriter

Lenox Corp. , Bristol, PA
  • • Wrote and managed Lenox.com email campaigns, encouraging subject line/creative testing and list
  • segmentation; click-throughs, conversion rates and AOV steadily increased each year; facilitated email
  • certification process
  • • Was responsible for all SEO content on Lenox.com, plus banner ads and consulted on social media
  • • Wrote and managed the Lenox blog to engage the customer and boost SEO with content and back-links
  • • Created copy style sheet to ensure consistency across web and print
  • • Hired and supervised freelance copywriters and web designers
  • • Reached out to bloggers for product reviews and giveaways; one item I promoted at holiday time sold out as a
  • result
  • • Lenox.com was named among the Interactive 500 and received numerous awards: Bizrate.com excellence, Silver
  • Multichannel Merchant web channel, Standard of Excellence Web, Golden Web and a VeriSign Consumer Safe
  • Award.
April 1997 - March 1998

Project Manager/Copywriter

Educational Testing Service , Princeton, NJ
  • • Wrote brochures, newsletters, consumer and professional materials, plus Internet, advertising and direct-mail
  • copy for the Marketing Services division
  • • Produced an interactive CD-ROM introducing computer-based testing to test takers
August 1995 - April 1997

Copywriter

Thomas J. Paul, Inc. , Rydal, PA
  • • Wrote advertising and packaging copy, sell sheets, Internet content, marketing point-of-purchase displays, news releases, scripts
  • • Generated product names and brand identity concepts
  • • Clients included M&M/Mars, Nabisco, and pharmaceutical companies Johnson & Johnson and Warner-Lambert
  • • Developed theme for major client presentation, and the agency won the contract

COURSES & CERTIFICATIONS

Accredited Public Relations Professional

Public Relations Society of America

EDUCATION

Bachelor of science/journalism

University of Florida
  • I held various editing positions at The Independent Florida Alligator student newspaper.

VOLUNTEER WORK

Today

Publicity chair

Hadassah Greater Philadelphia , Philadelphia, PA
  • I am an admin for the group's Facebook page and handle public relations.

12 SKILLS

157 ₪ / hr

Sales & Marketing

Email Marketing Public Relations
235 ₪ / 250 words

Writing & Editing

Editing & Proofreading Fundraising Writing, Grant Writing Marketing Writing Speech Writing Web Content Writing Blogging Copywriting Article Writing Shadow Writer Facebook, Twitter Post Writing

1 Reviews

Rating: 5.0.
9,410 ₪
Quality of Work
Professionalism
Expertise
Responsiveness
Cost Adherence
Schedule Adherence
Darcy is an outstanding creative resource. She builds on an excellent foundation in journalism and traditional copywriting to craft compelling, digital friendly copy that drives sales on our websites, partner websites and secures strong SEO results.
27 Apr. 2017
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